AMC NETWORKS LAUNCHES “TEAL"
A COMPREHENSIVE PRODUCT SUITE TO HELP ADVERTISERS LEVERAGE THE COMPANY’S CONTENT, PLATFORMS AND ADVANCED TECHNNOLOGY
Technology Enabled, Audience Led (TEAL) Offers a Full Slate of Immersive Digital Ad Products and Experiences Powered by Company’s High-Quality Content
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As a signature element of its 2022 upfront, AMC Networks today unveiled TEAL, a new comprehensive product suite designed to help advertising partners access the company’s full range of digital ad products and advanced technologies. Standing for “Technology Enabled, Audience Led,” TEAL builds on the company’s successful Buyers First and Viewers First strategies that have been the foundation of parternships in recent years. TEAL, is a one-stop destination for partners to creatively enhance their campaigns with a comprehensive suite of advertising products.
The initial suite of products include:
TEAL: Shoppable – a fully immersive, in-programming shopping experience
“We have been a leader and an innovator in the use of content, including an expanding slate of digital originals closely aligned with our series content, to drive unique and impactful advertising partnerships. TEAL creates a central resource and home for our partners’ campaigns,” said Evan Adlman, senior vice president of advanced advertising and digital partnerships. “TEAL also ensures our viewers have the ultimate and most organic experience when interacting with our partners’ products and brands. Like Viewers First and Buyers First, which were new concepts when we named and first presented them, TEAL will become a primary focal point for the way we work with our partners and clients from this upfront forward.”
April 7, 2022 11:00am ET by AMC