AMC Networks unveils Audience+ to help advertising partners
AMC NETWORKS UNVEILS AUDIENCE+, A POWERFUL NEW INSIGHTS AND DATA TARGETING PLATFORM THAT ALLOWS ADVERTISING PARTNERS TO IDENTIFY AND REACH COVETED VIEWERS ACROSS ALL AD-SUPPORTED DISTRIBUTION PLATFORMS
Developed with Leading Data and Analytics Firm 605, Audience+ Offers The Most Sophisticated Roadmap Ever Devised to Reach Target Audiences Across Content and Platforms
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NEW YORK, NY, April 17, 2023 – AMC Networks today unveiled Audience+, a powerful new insights and data targeting platform that allows the company’s advertising partners to identify and reach viewers across all of its ad-supported distribution platforms. Developed with leading data and analytics firm 605, Audience+ was specifically designed to respond to changing viewer habits and cross-platform video consumption, allowing advertisers to map to specific target audiences in an intelligent and comprehensive way regardless of where, how and when they are consuming content.
AMC Networks has been an industry pioneer in developing true cross-platform capabilities across linear and digital, including enabling addressable advertising everywhere its content is watched, whether on live linear or any of its digital streaming platforms. Audience+ is the next step that goes beyond functionally enabling addressable ads to actually ensuring these highly relevant and targeted messages are reaching desired audiences regardless of their individual consumption habits across linear, video on demand and digital platforms.
“This is a huge leap forward for our company and our valued advertising partners, Never before have we been able to pull all of our viewership across all platforms, into one unduplicated view and see who is watching, what they are watching and when across linear, VOD, and all CTV streaming, to map a path to viewers across all of our shows and platforms,” said Evan Adlman, executive vice president of commercial sales and revenue operations for AMC Networks. “Audience+ is also the culmination of all the development of our true cross platform addressable capabilities, allowing an advertiser to take one targeted data segment and singularly deliver it across all our linear networks and CTV streaming channels, inclusive of AMC+, to deliver unduplicated reach within all of our programming.”
In developing Audience+, AMC Networks and 605 conducted extensive research on viewing habits and how to optimally target viewers watching the company’s original programming. The resulting privacy-compliant platform is a powerful media planning tool that is able to provide actionable insights into the other originals, acquired series, films and genres people are watching – including on which platform and devices – as well as buying behaviors.
April 18, 2023 12:00am ET by AMC