Amazon Music Announces Month-Long Celebration of Pride
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Throughout Pride Month, Amazon Music will debut new Amazon Original songs, playlists, charitable contributions, live streams, Alexa features, music videos, and more from LGBTQIA+ artists like serpentwithfeet, Tegan and Sara, Rostam, St. Panther, Mykki Blanco, Melissa Etheridge, Kim Petras, Christian Chavez, Ira Madison III, Yungblud, and more...
Amazon Music has worked with Universal Music Group to bring the long-unavailable catalog of trailblazing queer popstar Jermaine Stewart to streaming for the first time
June is Pride Month, the annual global celebration of LGBTQIA+ liberation. To honor the month, Amazon Music has put together a jubilant slate of content aimed at supporting queer folks around the world through music. Running all month, Amazon Music's Pride activities include new Amazon Original songs, donations, live streams, Alexa features, playlists, music videos, and more, providing a soundtrack for Pride celebrations around the world.
Jermaine Stewart, Streaming for the First Time
New Music and Playlists for Pride Celebrations
PROUD will also be the home to a series of brand-new Amazon Original tracks from LGBTQIA+ artists for Pride Month. Fans can hear the first Pride-themed Amazon Original now, an emotive cover of Labi Siffre's "Bless the Telephone"from critically acclaimed R&B artist, serpentwithfeet. Other upcoming Amazon Originals include new tracks from Chloe Moriondo featuring dodie, Claud, and Rostam debuting on PROUD.
"I am a huge fan of Labi Siffre and the lyrics in 'Bless the Telephone' are so thoughtful," said serpentwithfeet. "I want the entire LGBTQIA+ community to celebrate big for Pride Month, but I also want us to have those gentle moments with each other. This song gives us some tools to do that."
Today, Amazon Music also debuts a brand-new music video for St. Panther's Amazon Original song, "Real Love Takes Time." Originally released on The Snapdragon Sound playlist—created to showcase the high-quality audio capabilities of Qualcomm's Snapdragon Sound technology—the song gets a brand-new Pride-themed music video. Directed by Lili Pepper, the playful video is a celebration of all kinds of love, just in time for Pride.
"Alexa, play Pride History"
Comprised of more than 50 important and inspirational accounts across nine different countries, customers who ask "Alexa, play Pride History" will hear artists from around the globe like Liniker (Brazil), Eddy de Pretto (France), David Blank (Italy), Wilhelmine (Germany), Lido Pimienta (Canada), Ricky Merino (Spain) and more share essential and often under-told stories of queer history from their countries. The series was developed by a global team of writers including Matthew Riemer, co-creator of the @lgbt_history Instagram account and co-author of We are Everywhere.
"I'm incredibly grateful to have the support of Amazon Music and the artists and organizations we're working with to bring these Pride Month initiatives to life," said John Farrey, Amazon Music's Pride Lead. "Jermaine Stewart lives on through the music he gave to the world, and I'm excited that there is more music available for us to realize his talent. Building Pride History with the artist narrators was an education on the fierceness of our forebearers. I can't tell you the number of times we stopped to comment on these stories during the recording sessions. From PROUD to Pride History to Jermaine's The Word is Out, there is so much music to discover, and we're excited to kick it off."
Support for LBGTQIA+ Organizations
Group Thread, Hosted by Ira Madison III
Source Amazon Music
June 2, 2021 2:00pm ET by Pressparty