Action! Apple TV+ unveils cast for "The Studio," and begins production on new comedy series starring Seth Rogen, and written and directed by Rogen and Evan Goldberg.

Catherine O'Hara, Kathryn Hahn, Ike Barinholtz, Chase Sui Wonders, plus guest stars Bryan Cranston, Keyla Monterroso Mejia and Dewayne Perkins join Rogen in highly anticipated comedy produced by Point Grey & Lionsgate Television for Apple TV+.

Apple TV+ today unveiled the star-studded ensemble cast of "The Studio," a new half hour comedy starring Seth Rogen, who will also serve as writer, director and executive producer alongside Emmy Award-nominee Evan Goldberg ("Pam & Tommy," "The Boys"), and revealed that principal photography is officially under way. Multi-Emmy Award winners Peter Huyck and Alex Gregory ("The White House Plumbers," "Veep") created the show with Rogen and Goldberg, and Frida Perez.

"The Studio" is about a legacy Hollywood movie studio trying to survive in a world where it is increasingly difficult for art and commerce to live together.

The ensemble cast set to star alongside Rogen includes Emmy Award-nominee Kathryn Hahn ("Tiny Beautiful Things, "WandaVision," "Transparent"), Emmy, SAG and Golden Globe Award-winner Catherine O'Hara ("Schitt's Creek," "Argylle," "Pain Hustlers"), Ike Barinholtz ("History of the World Part 2," "Neighbors," "The Mindy Project") and Chase Sui Wonders ("City on Fire," "Bodies, Bodies, Bodies," "Generation"), with guest stars including Academy Award-nominee and Emmy Award-winner Bryan Cranston ("Breaking Bad," "Your Honor," "Argylle"), Keyla Monterroso Mejia ("Curb Your Enthusiasm," "Abbott Elementary," "Freeridge") and Dewayne Perkins ("The Upshaws," "The Blackening," "Saved by the Bell").

Point Grey Pictures' James Weaver, Alex McAtee and Josh Fagen also serve as executive producers alongside Rogen and Goldberg. Lionsgate Television is the studio.

The new project marks the latest collaboration for Apple TV+ and Rogen, and joins the recently renewed Apple Original comedy "Platonic," in which Rogen stars and executive produces alongside Rose Byrne.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 479 wins and 2,135 award nominations and counting, including multi-Emmy Award-winning comedy "Ted Lasso" and historic Oscar Best Picture winner "CODA."