The partnership between BMG Production Music (BMGPM) and MatchTune, an AI-powered music-to-video platform, sees a portion of BMGPM’s vast library of premium production music made available via MatchTune, giving creators of video content access to tailored music in a matter of seconds, sourced from real-life compositions.

Philippe Guillaud, Co-Founder/CEO at MatchTune said: “MatchTune is delighted to be able to work with BMGPM and demonstrate how we can help existing music catalogues and artists find a broader audience by removing the lengthy integration work required in matching music and video content, as well as finding the right tracks. Operating at the intersection of music and technology, we are showing how AI can add value to both copyright owners and to music users.”

Jérôme Keff, Managing Director at BMG Production Music France added: “In MatchTune, BMGPM has found a forward-thinking technology partner that respects the integrity of music composition while making tailored pieces all the more accessible to the increasing number of video creators today wanting to enhance their work with music.”

John Clifford, EVP & Global Managing Director at BMGPM commented further: “As BMGPM continues to strengthen its offering, it is imperative to recognise innovations in technology and diversification of revenue streams. Partnering with MatchTune, we are continuing to champion our hidden hit makers while meaningfully connecting the BMGPM catalogue with a wider audience.”

Created by the collaboration of renowned musicians and experienced engineers, MatchTune’s innovative AI with music-to-image synchronisation algorithms makes available unique variations of professional-standard music in seconds. In a few clicks, MatchTune’s Music Adaptation Technology swiftly presents solutions adjusted to fit the duration and climax of a video, in the size and format required, ready to purchase with one upfront fee including a digital license for one year. Tracks are quickly and efficiently adapted to the visual content through this simple process, removing the workload associated with complicated catalogue searches, editing to picture and licensing.

The deal with BMGPM starts with the availability of 15,000+ tracks from its catalogue integrated into MatchTune and made available for use on the platform.