BPI and Bowers & Wilkins partner to celebrate the art of making music
British premium audio brand to help champion recorded music and the album format through events and initiatives including the Hyundai Mercury Prize, National Album Day and The Record Club
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London, 17th September 2020, For immediate release –
UK record labels association the BPI today announces a long-term collaboration with Bowers & Wilkins which will see the renowned premium audio brand support several key music industry events designed to celebrate the love of music, the album format and the importance of a higher-quality listening experience for music fans.
The relationship, which will run for an initial three years, will commence with the Hyundai Mercury Prize, organised annually by the BPI and which this year sees the winner of the 12 shortlisted albums revealed on 24th September. It will find further expression through National Album Day (which the BPI co-founded with ERA) on 10th October and also The Record Club1, which currently takes place fortnightly online.
The collaboration will see Bowers & Wilkins work with the BPI to support British music across a broad range of complementary initiatives, from promoting the creativity and innovation of the artists selected for the Hyundai Mercury Prize to celebrating the album format and the vital role of independent record stores within the industry.
Founded in Worthing on England’s south coast in 1966, Bowers & Wilkins has been transforming customer expectations in home, automotive and personal audio for decades. Throughout that time, music has been at the heart of everything it does. In addition to being highly regarded by music fans the world over, the brand’s market-leading loudspeakers are also used in many of the world’s most famous recording studios.
Dave Sheen, Executive Vice-President of Product, Brand and Strategic Partnerships said:
Geoff Taylor, Chief Executive BPI, BRIT Awards & Mercury Prize, said:
September 17, 2020 5:24am ET by BPI