BAUER ACHIEVES RECORD 18.4 MILLION LISTENERSSTAND-OUT PERFORMANCES FROM ABSOLUTE RADIO, MAGIC AND HITS NETWORKSINNOVATION CONTINUES TO FUEL GROWTH IN DIGITAL REACH WITH HIGHEST-EVER AUDIENCES#1 AND #2 DIGITAL RADIO STATIONS KISSTORY & ABSOLUTE 80SOFFICIAL PRESS RELEASENEWS PROVIDED BY Bauer Media Bauer Media achieves record of 18.4 million (up 1.1% YoY); Standout performances include: Absolute Radio – highest ever audience (4.9 million up 1.4% YoY)
Absolute Radio Network posts record audience of 4.9 million listeners (up 1.4% YoY);
Magic Radio Network grows 3.6% YoY to 4.2 million listeners; Magic Radio Station posts an impressive 3.5 million listeners (up 8.3% YoY);
Bauer’s biggest network - Hits Radio grows to 6.7 million listeners;
KISSTORY is UK’s biggest digital-only station with a record 2.6 million listeners growing 18.4%;
Source: RAJAR / Ipsos - MORI / RSMB, period Q3 2019, all stations and groups results are reported on their specified reporting period and TSA. ENDS
Cat Martin – Communications Director, Bauer Media Sian Collins – Senior Commercial Communications Executive, Bauer Media
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
Source Bauer Media
October 24, 2019 2:30am ET by Pressparty |