GREATEST HITS RADIO PARTNERS WITH ELTON JOHN’S FAREWELL UK TOUR
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Greatest Hits Radio has secured a co-promotional campaign with Elton John’s Farewell tour in the UK.
In a first for the brand and working with Marshall Arts and Elton John’s Farewell Yellow Brick Road Tour in the UK, the station will be promoting Elton’s stadium dates on-air along with the chance for fans to a pair of VIP tickets to every stadium gig also promoted on the brand’s social pages.
In addition, Greatest Hits Radio will be bringing a special Elton John branded van, as pictured above, to Bristol today (18th May) and Sunderland on 20th May for a VIP ticket giveaway for Greatest Hits Radio listeners and locals. One pair of VIP tickets will be hidden as a golden ticket within a bar of exclusive ‘Crocodile Choc’ milk chocolate for fans to discover. There’s opportunities to win further VIP tickets by finding the QR code on the Elton van.
Greatest Hits Radio experiential activity will take place at Elton’s stadium dates in Liverpool, Sunderland and Bristol which will see the brand entertaining the audience and creating photo opportunities so fans can mark this last opportunity to see Elton live.
Speaking about the opportunity Andy Ashton, Network Content Director, Greatest Hits Radio, said: “Elton John is an iconic artist, much-loved by our listeners who love nothing more than enjoying the ‘good times’ by seeing iconic artists from the 70s, 80s or 90s live, and Elton’s Goodbye Yellow Brick Road Tour is one not to be missed! Utilising our reach across many of the areas of the UK that the tour will be visiting, we are uniquely placed to drive further anticipation and sales of the event to music fans, whilst connecting with even more music lovers at the stadiums. It’s a dream partnership!”
Source Bauer Media
May 23, 2022 4:00am ET by Bauer Media