Bauer Media Group will significantly expand its international digital publishing business. To this end, the company will merge all digital areas of global publishing into one single unit. Bauer Media Group has attracted three top tier executives to lead its ambitious growth plans.

The digital business will be headed by Stefan Betzold as Chief Product Marketing Officer, Walther Steinhuber as Chief Product and Technology Officer and Jan Rudolph as Chief Content Officer Digital. All three have decades of experience in the development and establishment of digital business models. Stefan Betzold and Jan Rudolph will start in February, while Walther Steinhuber will begin in April 2024.

Jan Wachtel, President of the Bauer Media Group’s global publishing business, explains: “Due to our localised structure, we are currently not making full use of our digital expertise. By merging the divisions, we will unlock new opportunities and better utilise Bauer Media Group’s international scale.” 

The newly created Global Digital Unit will report directly to Publishing President, Jan Wachtel.

In his role as Chief Product Marketing Officer, Stefan Betzold is responsible for ​monetising digital reach, introducing new business models to the digital business,​​ ​​and expanding the turnover and profitability of the digital business. ​

As Chief Content Officer Digital, Jan Rudolph is primarily responsible for expanding and optimally addressing digital target groups through customised content within an evolving portfolio.

As Chief Product and Technology Officer Walther Steinhuber will be largely responsible for the future digital platform that will consolidate all products.

Jan Wachtel added: “It is a significant achievement to have attracted these three top executives, a clear indication of our appeal in the industry. They are the best experts to build a successful digital business in publishing. They combine decades of experience in the online and media sector and complement each other perfectly. I look forward to working with them.” 

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