Ray Alba and Nathan Sheppard named Senior Vice Presidents of Marketing for Capitol Records

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Capitol Music Group

Ray Alba and Nathan Sheppard have been named Senior Vice Presidents of Marketing for Capitol Records, the flagship label of Capitol Music Group (CMG), it was announced today by CMG President Arjun Pulijal, to whom the pair reports. In their new roles, Alba and Sheppard will co-lead the label’s marketing department, overseeing the design and execution of marketing campaigns for the full roster of superstar, established and developing artists on the label. Both executives are based at the company’s headquarters within its iconic Capitol Tower in Hollywood.

Alba comes to Capitol from Epic Records, where he was Senior Vice President of Publicity. Among the many recent projects Alba was integrally involved in at Epic were Future’s High Off Life album and 21 Savage’s Savage Mode II. Prior to joining Epic in 2018, Alba was Vice President of Publicity (Head of Urban Publicity) at Interscope Geffen A&M Records from 2015 through 2018, where he designed and executed numerous high-profile publicity and creative marketing campaigns for artists that included Kendrick Lamar, ScHoolboy Q, Rae Sremmurd and DaBaby.

Sheppard segues into his new role from YouTube Music, where he was a Senior Label Relations Manager on the west coast. He joined YouTube in 2015, and grew to manage all label business across many key label and artist partners, including new release setup, artist marketing campaigns, brand partnerships, event management, YouTube Originals and product education. Among the many recent projects benefitting from Sheppard’s involvement were Paul McCartney’s Live From Grand Central Station, Katy Perry’s Witness Worldwide 4-day live stream, Olivia Rodrigo’s Sour Prom exclusive YouTube film and Billie Eilish’s Artist Spotlight Story.

According to Pulijal, “Ray and Nathan both share the Artists-First ethos that lies at the very heart of the new CMG, and they bring a wealth of perspective and experience to their new positions. They have each conceived and executed some of the most innovative campaigns for artists and projects that the industry has seen in recent years, and I couldn’t be happier that they’ll be devoting their abilities and energies to Capitol Records and its diverse roster of developing talent and global superstars.”

Alba said, “I want to thank both [CMG Chair & CEO] Michelle Jubelirer and Arjun for bringing me aboard to help usher in this next period of Capitol's already indelible story. Historically, Capitol has been home to the most disruptive musicians, global stars and executives, so it's a great honor to collaborate with Nathan and work for such a storied and iconic label at this moment in time under this leadership.

Sheppard commented, “I am thrilled to be joining Capitol Records and to have the honor of working across such an amazing roster of established stars and developing talent as well. I want to thank Michelle and Arjun for this incredible opportunity and I look forward to collaborating with Ray and the entire Capitol label team to bring our artists’ visions to life.”

March 15, 2022 10:00am ET by Pressparty  

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