“Music’s secret weapon.” – Rap-Up

“Lonr. has everything it take to become the next star.” – Elevator

“I always zone out and go into my own little world,” Lonr. explains. “That’s the Land of Nothing Real. If you don’t like where you are, you can escape into another realm. This project is really about love, longing, and desire. Those topics are always on people’s minds. I’m examining them with melodic and dreamy songs.”

The seven track project includes collaborations with H.E.R. and 24kGoldn, and finds the budding star coming completely into his own. A self-titled affair (Lonr. = Land of Nothing Real), the singer, rapper, songwriter and producer expertly weaves together introspective ruminations on songs like “Make The Most” featuring H.E.R., “Time” and “Jump” next to turn-up refuge anthems on songs like “Lit” featuring 24kGoldn and his break-out single “A.M.” All of this is delivered with a singular style, entrancing vocals, and soul-baring lyricism.

Capturing palpable and relatable emotion, Lonr. might just make you feel a little less alone: “I want listeners to feel like this is something new,” he says. “Most of all, I hope they resonate with me and feel like they’re being heard and not so alone in this world.”