ANNIKA ROSE DROPS 50 AUDIO NFTS FOR UPCOMING SINGLE “IN MY HEAD” VIA SOUND.XYZ TODAY, NOVEMBER 18

“IN MY HEAD” ARRIVES ON ALL STREAMING PLATFORMS NOVEMBER 30

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Falcon Publicity

At just 20-years-old, ANNIKA ROSE embodies a clarity of vision that’s rare even among the most established artists. After successfully selling out her latest single “Bruises” as a limited collection of 25 audio NFTs on sound.xyz, Annika is back to do it all over again, releasing 50 audio NFTs of her next single “In My Head” in collaboration with HIFI Labs and Cub3.

Link here: https://www.sound.xyz/annikarose/in-my-head

About the inspiration behind the track, Annika shares, “I wrote ‘In My Head’ after beating myself up for having the most outlandish thoughts. Humans think over 17,000 thoughts a day, on average, and oftentimes we let those narratives drive us to some pretty insane beliefs. Your own mind can be your biggest enemy; flooded with wild ideas around the what ifs and hows and whens, or even what would happen if I just stopped my car in the middle of the freeway right now? Our mind can be more dangerous than the outside world; dictating your belief system about yourself and the world and persuading you to believe scenarios that are far from reality. ‘In My Head’ was a response to the recognition of how important it is to not identify with each and every thought that infiltrates your brain, and to remind yourself of who you know you are at your core.”

Strong-willed and self-driven, the rising Los Angeles singer-songwriter has devoted her adolescence to music, spending nights alone at the piano unearthing her most authentic voice. She’s built a loyal fanbase of nearly half a million strong across TikTok, Instagram, YouTube, Twitter and Discord and her work has evolved; she’s created a new soundscape for her undeniable lyrics and melodies. With a new batch of music and a new approach to releasing it, Annika is ready to take the music consumption experience to the next level, fully incorporating virtual and traditional elements as one and changing the rules on what a music artist looks like in 2022.

An early adopter of web3, Annika and Nvak Collective partnered with creative incubator and artist mentorship collective HIFI Labs as their tech partner and web3 tokenomics strategist and Cub3 as their fan acquisition and engagement partner to release “Bruises” as a limited collection of 25 audio NFTs - her first audio NFT drop and first release in over 500 days. Following months of community building through an innovative POAP campaign and partnerships with entities such as Hume Collective, Bello, and WarpSound, Annika sold out all 25 editions of her “Bruises” audio NFT on pre-sale, becoming the first artist to ever do so on the sound.xyz platform. Within 24 hours she had her first secondary sale when edition #3 sold for 0.594 ETH - nearly 12x the mint price of the NFT. Keeping up the momentum, on November 8th Annika sold out her genesis music video NFT and first ever cross chain drop on Solana, a live acoustic performance of “Bruises”, in four minutes on glass.xyz. On November 14th, the video became the #1 trending video NFT on the platform. It’s clear Annika won’t be stopped anytime soon, with the ultimate launch of her fully immersive virtual world coming January 2023.

About

About Nvak Collective:
Nvak Collective is a next generation record label and artist advocacy collective utilizing Web3 technology to drive change for creators, with a focus on serving female, non-binary, LGBTQ+ talent from emerging markets like West Asia, the Middle East, and North and East Africa. Our team is made up of veteran musicians with a mission to serve the artist, preparing them for sustainable, long-term careers. We are the first certified B-Corp record label and the first to provide artists with essential benefits like healthcare, mental health services, and financial management options.

November 18, 2022 12:36pm ET by Falcon Publicity  

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