The Specialty Equipment Market Association (SEMA), producers of the SEMA Show, the major trade-only automotive event held annually in Las Vegas, has announced the official schedule for SEMA Fest, the open to the public two-day full-throttle festival at the Las Vegas Festival Grounds happening November 3 & 4. Timing for the festival which fuses motorsports, music, and car culture and highlights performances from Incubus, Wiz Khalifa, Bush, Third Eye Blind, Ludacris and more on Friday November 3 and Imagine Dragons, AJR, Walk The Moon, The Struts, Badflower and more on Saturday, November 4 can now be found online at www.semafest.com and via the SEMA Fest app. Single day tickets among other options are on sale now here: https://www.tixr.com/groups/semafest/events/sema-fest-2023-70921/.

Meanwhile, in the spirit of SEMA Week which the SEMA Show and SEMA Fest take place, SEMA and Galpin Auto Sports (GAS) have teamed up with festival headliner Imagine Dragons to create a vintage-inspired 2023 Ford Bronco. The custom retro-styled four-door Bronco Badlands will make its debut at the SEMA Show on Tuesday, October 31 leading into Imagine Dragons’ headlining SEMA Fest performance on Saturday, November 4. The Las Vegas-based music group provided the creative inspiration and vision for the build, which is reminiscent of a first-generation Bronco with a number of overlanding amenities, and was brought to life by the talented team at GAS.

The Bronco will be auctioned off at a future date with all proceeds benefiting Tyler Robinson Foundation (TRF), the nonprofit organization of the GRAMMY® Award-winning band Imagine Dragons dedicated to supporting children battling pediatric cancer. Founded in 2013, Imagine Dragons launched TRF after meeting Tyler Robinson, an inspiring teen and fan of the band who battled a rare form of childhood cancer. TRF continues Tyler’s legacy and honors his courageous example by reaching out to uplift other children battling cancer and the families who support them. TRF’s mission is to support these families financially and emotionally by offsetting out-of-pocket life expenses as they cope with their child’s diagnosis.

Rendering of the Imagine Dragons-inspired Bronco Badlands that will make its debut in conjunction with the band’s headlining performance at SEMA Fest November 3, 2023 in Las Vegas. Courtesy of Galpin Auto Sports.