ITV renews long-term podcast partnership with Global

Global, the Media & Entertainment Group, has retained the exclusive ad sales contract with ITV and will continue to represent the broadcaster’s podcast portfolio via DAX, its market leading digital advertising exchange

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This year, ITV launched the first I’m A Celebrity…Get Me Out Of Here! podcast hosted by iconic past campmates Scarlett Moffatt and Seann Walsh. The broadcaster’s podcast slate also includes Love Island: The Morning After, a hugely popular series that offers a daily dose of gossip from the Love Island villa.

As part of the renewed deal, Global also now represents the broadcaster’s portfolio of news podcasts, including What You Need To Know from ITV News, and will continue to host and distribute all ITV podcasts on Global Player.

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DAX is the largest digital advertising platform in the UK and one of the largest in the world. It connects advertisers to over 130 million listeners by inserting targeted advertising into their favourite radio, music and podcasts across the UK, Europe, the USA and Canada.

Source Global