Global, the Media & Entertainment Group, has partnered with D&AD, the globally renowned organisation that celebrates and promotes excellence in creative design and advertising, to create a masterclass programme dedicated to creative excellence in outdoor advertising.

Creating Impact With Outdoor Advertising launches today and is free to join. It is made up of three 60-minute modules taught by award-winning ad industry experts and creative specialists including Ant Nelson (Executive Creative Director at adam & eve DDB), Natalie Lam (Chief Creative Officer at Publicis Groupe), and Nils Leonard (Co-Founder of Uncommon Creative Studio).

The course, available through D&AD, is dedicated to outdoor advertising and will explore what makes it an exciting format for creatives. It covers topics such as marketing objectives, understanding the landscape, how to add emotion, art direction and copy, and how to leverage location.

CEO of D&AD Jo Jackson added: “With a mission to bridge the gap between education and career, and a belief that great creative work creates better outcomes for all, D&AD is in a unique position to provide contemporary advice and support for new creatives. Coupled with Global’s expertise, and the expertise of inspiring creatives, this course is a great example of how industry experts can help the next generation thrive.”