Warner Bros. Pictures’ BARBIE makes its exclusive streaming debut on Max today. BARBIE debuted in theaters on July 21 and broke records as the highest-grossing global release in the studio’s 100-year history.

Barbie with ASL, the hit blockbuster film interpreted in American Sign Language (ASL), is also available starting today. Grounded in research and feedback from the Deaf community, as well as counsel from community leaders, Barbie with ASL was produced for Max featuring ASL performer Leila Hanaumi (Deaf Austin Theatre’s “The Laramie Project,” ASL cover for Tove Lo in “True Romance” music video). Barbie with ASL is displayed as a unique title in-app and can be identified by its key art with the sign language symbol.

Additionally, starting today until December 18, Max has turned into Barbie Land with a custom pink and white logo and pink homepage on supported devices to celebrate the streaming debut of the hit summer blockbuster. Max on web will include additional themed elements including pink menus and a unique cursor animation on pink Barbie title pages and the homepage.

Fans can personalize their profiles to join in the celebration by picking their profile avatars from a selection of characters from the film, including Stereotypical Barbie (Margot Robbie), Stereotypical Ken (Ryan Gosling), Gloria (America Ferrera), Dr. Barbie (Hari Nef), President Barbie (Issa Rae), Allan (Michael Cera), and more.

Max now features the brand-new Barbie Land Collection. Fans of the film can enjoy special extra content on the platform including:

Becoming Barbie

See how Margot Robbie and the incredible Barbie crew crafted an iconic look for the leading role.

Barbie Transportation Sequences

Go behind the scenes for a look at how the crew pulled off Barbie and Ken's memorable journey into the real world.

Greta’s Vision

The cast and crew discuss writer/director Greta Gerwig's approach to bringing the world of Barbie to life.

I’m Just Ken Music Video

An exclusive behind-the-scenes look at the making of the music video.

Musical Make-Believe: Disco Dance

A behind-the-scenes look at the choreography and filming of the spectacular disco dance scene in Barbie.

Musical Make-Believe: Doing War

An exclusive behind-the-scenes look at the making of the epic Ken Battle scene.

Musical Make-Believe: Ken’s Ballet

See how the Ken Ballet number came together, including a behind-the-scenes look at the cast recording with Mark Ronson.

We Are Barbie

Join the stars of the film as they discuss what makes each of their Barbie characters unique.

Max users can also enjoy <b?“Let’s Play Dress Up,” an interactive component of Max that allows users to hover over icons such as lipstick and high heeled shoes. When users click on the icon, a hidden title will appear, surprising users with their next watch on the platform.

Some of the curations available in the collection include:
• Every Night is Girls’ Night
• More From the Cast
• This Barbie Is...
• Mojo Dojo Casa House
• I Am Kenough
• Behind the Sequins