Series Premiere of "Barbie Dreamhouse Challenge" Delivered a Strong Performance for HGTV
On Sunday, July 16
OFFICIAL PRESS RELEASE
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HGTV's latest competition series, Barbie Dreamhouse Challenge, the net's epic life-size renovation of the iconic Mattel toy, Barbie(R) Dreamhouse, attracted nearly four million total viewers to its premiere episode. Hosted by supermodel, designer, author and entrepreneur Ashley Graham, the first episode of the four-part event series delivered a .77 live-plus-three-day rating among Women 25-54 and a .55 L3 rating among Adults 25-54, a substantial lift of 75 percent and 67 percent over year-ago levels, respectively. The episode also delivered a .79 L3 rating among Upscale Women 25-54 and a .55 L3 rating among Upscale Adults 25-54, increases of 109 percent and 123 percent over the previous year.
The Barbie Dreamhouse Challenge premiere also ranked as a top 5 cable premiere among Women 25-54, Adults 25-54, Upscale Women 25-54 and Upscale Adults 25-54 in its 8-9:30 p.m. timeslot excluding news and sports.
The episode featured a first-floor showdown pitting Married to Real Estate stars Egypt Sherrod and Mike Jackson's creative 1990s-era neon living room and dining room against popular HGTV designer Jasmine Roth (Help! I Wrecked My House) and Food Network chef Antonia Lofaso's (Beachside Brawl) spectacular atomic-style 1960s-era kitchen and family room.
Barbie Dreamhouse Challenge fans also connected with the series on HGTV's digital platforms. Content in support of the July 16 episode, featuring a mix of original behind-the-scenes content from the set and sneak peeks from the show, delivered more than nine million views across Facebook, Twitter, TikTok, Instagram and Threads. The premiere episode also delivered more than 450,000 page views on HGTV.com.
For more information on Barbie Dreamhouse Challenge, fans are invited to stay connected across HGTV's digital platforms at HGTV.com and via @HGTV on Facebook, Twitter, Threads, Instagram and TikTok using #BarbieDreamHouseChallenge. New episodes of the series premiere each Sunday at 8 p.m. ET/PT on HGTV and are available to stream the same day and time on Max(R).
Barbie Dreamhouse Challenge is produced by Mission Control and Mattel Television.
July 16, 2023 12:00pm ET by HGTV