Hallmark Channel launched its annual Summer Nights programming event this weekend with a splash, featuring original movie premiere Hidden Gems, which was the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 25-54 and Total Viewers, as well as program of the week among Women 18+.

The premiere elevated the network to be the #1 most-watched entertainment cable network in Weekend Total Day among Women 18+ and Women 25-54, as well as in Weekend Primetime among Households, Women 18+, and Total Viewers. Further, the premiere propelled Hallmark Channel to become the #2 most-watched entertainment cable network in Total Day for the week among Households, Women 18+, and Total Viewers. The film averaged 1.7 million Total Viewers and 224,000 Women 25-54.

Key Nielsen Highlights (L+SD)

Hallmark Channel's Hidden Gems - June 4, 2022

· Hidden Gems averaged 1.7 million Total Viewers and 224,000 Women 25-54

· Ranked as the #1 most-watched entertainment cable program of the day among Households, Women 18+, Women 25-54, and Total Viewers, as well as the #1 most-watched cable program of the week among Women 18+

· Boosted Hallmark Channel to be the #1 entertainment cable network in Weekend Total Day among Women 18+ and Women 25-54 and Weekend Primetime among Households, Women 18+, and Total Viewers

Source: Nielsen L+SD Program based data; 5/30-6/5/22; Span Strict Dayparts; Excluding news & sports. Unduplicated P2+ reach, 6 min qualifier.