Hallmark Channel delighted fans by capturing the Halloween spirit in original movie 3 Bed, 2 Bath, 1 Ghost last Saturday, which premiered as the #1 most-watched entertainment cable program of the day and week among key demographics. Marking the sixth installment in Hallmark Channel's "Fall Into Love" programming stunt, the movie lifted Hallmark Channel to the #1 entertainment cable network spot of the weekend and week in both Total Day and Prime among major demos. What's more, 3 Bed, 2 Bath, 1 Ghost grew a remarkable +52% in viewership from Live + Same Day to Live + 3, making it the network's most-watched 2023 premiere since A Paris Proposal in February.

Evident by this ratings knockout, Hallmark Channel continues to generate excitement for its seasonal programming ahead of its signature juggernaut, Countdown to Christmas, which kicks off next Friday, October 20.

Program highlights include (L+SD/L+3):

• Crowned the #1 most-watched entertainment cable program on Saturday among Households, Women and Persons 18+, Women and Persons 25-54, Women 18-49, and Total Viewers

• Ranked as the #1 most-watched entertainment cable program of the week among Households, Women and Persons 18+, and Total Viewers

• Elevated Hallmark to be the #1 entertainment cable network in Weekend Total Day among Households, Women and Persons 18+, and Total Viewers; #1 in Weekend Prime among Households and Women 18+

• Boosted Hallmark Channel to be the #1 most-watched entertainment cable network of the week in Total Day among Households, Women and Persons 18+, and Total Viewers; #1 in Primetime among Households and Women 18+

• 3 Bed, 2 Bath, 1 Ghost grew an impressive +52% from 188K on a Live + Same Day to 285K F25-54 on Live + 3, making it the network's most-watched 2023 premiere since A Paris Proposal in February

• The film reached 3.9 million Unduplicated Total Viewers on a L+3 basis

*Source: Nielsen L+SD and Live+3 Program-based data, Strict Daypart-Span; 10/2/23-10/8/23; Program ranks exclude News & Sports; Network ranks exclude News & Sports networks; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ audience reach based on Live+3, 6 min qualifier.