Thursday 7th September, London, UK - Last night Selfridges celebrated the opening of their new permanent event space on the fourth floor, The Selfridges Lounge, with the first event of their 6-week residency by Jamz Supernova, Jamz Supernova Selects. The new destination is a part of the store-wide creative scheme Yellow Pages, which reimagines Selfridges as a directory of now and showcases the latest in fashion, design and culture.

Hosted in the brand-new events space on the fourth floor of the London store, guests including Josie Man, Mnelia, Sug Sean, Sterling Chandler, Kemarr, Lola Clark and more gathered to enjoy performances from Tara Lily, Poly-Ritmo and Jamz Supernova.

The night marked the first of Jamz Supernova’s residency, Jamz Supernova Selects, which sees the multi-faceted label head, radio host, DJ, podcaster and tastemaker host a total of 24 events running over six weeks on Wedensday-Saturday nights at the Lounge. On Saturday evenings a Jamz-selected DJ will curate the sound of the evening, taking customers on an audio journey led by some of London’s most renowned selectors.

Each week will have a dedicated theme:

● Week 1 will be a Celebration of NOW. This will be the first of the live music showcases, focusing on talent to know, handpicked by Jamz, including Scottish native Terra Kin, R&B experimentalist Tony Njoku and jazz adjacent harpist & singer Muva of Earth. The Saturday Selector will be hosted by DJs Charlie Dark and Jamz Supernova who will go back to back on vinyl and provide the vibes for guests ahead of their weekend.

● Week 2 coincides with London Fashion Week, showcasing a Celebration of Expression. It will start with a live podcast from Reign with Josh Smith having unfiltered conversations about life with a special guest. A party celebrating fashion and being unapologetically your best self hosted by Lady Shaka and a listening playback with South London local jazz drummer and composer Yussef Dayes for his debut album.. Saturday Selector will be hosted by Anu, who will be curating a seamless colourful palette of music ranging from nostalgic Bollywood soundtracks, new age walls of ambience, early Hosono and party anthems.
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● To support after the buzz of London Fashion, week 3 will welcome Recovery Week. Customers will be able to enjoy poetry from award-winning Nigerian British writer Yomi Ṣode; bringing a one-off immersive night of poetry as he performs work from his book “Manorism”. DJ and facilitator of the Artist Recovery Club, Ruby Savage will create a bespoke one-off workshop “Artist Way Workshop” for anyone wanting to enhance their Creativity. Roses Gabor and DJ Martha will host a sound bath creating a full-body meditative experience, and London broadcaster, DJ Zakia brings her musical finds to the space for the Saturday Selector.Y

● In Celebration of 50 Years of Hip-Hop week 4, music discovery platform & label Mixtape Madness who have been synonymous for shining a light on UK Rap and it’s subcultures over the years will host a live music showcase. As well as a panel discussion with two of the UK’s finest Hip Hop DJ’s and tastemakers Sarah Love & Shortee Blitz, discussing hip hop in the UK. Livin’ Proof UK’s best hip-hop party is retiring this year and will be celebrated with a pop-up party paying homage to their legacy with music supplied by Raji Rags and Theo Motive. Legendary DJ Swerve will host a Saturday selector exploring his love for hip-hop music.

● Week 5 will celebrate Black History Month and Black Culture. Kickstarting with a live music showcase including UK singers Cherise, Toni Sancho and Anaiis. Charlie Brinkhurst-Cuff and Joseph ‘JP’ Patterson will take part in a panel discussion exploring the Caribbean contribution musically, politically and socially hosted by Nathaniel Cochrane. The Southeast London music platform founded by women, Born and Bread will host a party celebrating Black Music in all forms from Afro beats to Dancehall, Hip Hop and R&B. Multi-Award-winning DJ Larizzle will be hosting the week's Saturday session, playing his love for the sounds of Amapiano, Tribal House and UK Funky house.

● The final week, week 6 is all about the Future of Music. There will be a live music showcase from Jamz Supernova’s label Future Bounce celebrating its 5th birthday. Showcasing the breadth & diversity including Sola, Treasure Bloom and Bikoko. There will be a music panel on the future of music and AI, hosts Georgia LA and Glor1a Adaerti will explore what the future of music looks like against the technological advancements and the positive possibilities that can come from fusing the two. Eastern Margins, the East and Southwest Asian collective and label are changing the conversation will be hosting a party and playing music by artists from the diaspora they celebrate a spectrum of sounds. With the final Saturday Selector Vanessa Maria who has recently has been named as a leader in shaping the future of London’s nightlife will round up the residency with a bang, with a finale night to remember.

Curator Jamz Supernova comments: “What an exciting project to be a part of! Selfridges is such an institution. Walking through the doors feels magical, everything has a place and the attention to detail is second to none. That's what I wanted to capture and create with the programming for The Selfridges Lounge. Hand selected, carefully curated events that shine a light on beautiful artists on the rise, a safe space for interesting conversations, celebrations of culture and moments to dance. These are the things that nourish me, and I hope that this programme of events with Jamz Supernova Selects can feel like a weekly treat!”

Tickets are £15 and can be booked by visiting Selfridges.com.

Customers can access the very best of Selfridges through Selfridges Unlocked. Open to everyone, Selfridges Unlocked gives Keyholders exclusive perks including first-look launches, events, prize draws, free shipping, regular donations and more. Unlocked Keyholders can gain early access to tickets at The Selfridges Lounge through their personal accounts page via the app or online.