As part of Hyundai's ongoing collaboration with fellow global superstars BTS, and to celebrate the launch of Hyundai's new EV brand, IONIQ, the record-shattering group today releases a specially-crafted track and video (see below) to introduce the innovative brand to the world. The track – IONIQ: I'm On It – incorporates the now quintessential shape-shifting pop sound of BTS with slick and catchy melodies, while the reflective lyrics aide in exploring the individual moments fans can experience with IONIQ.

The video, directed by highly acclaimed Director, Hanki Goh is beautifully shot using incredibly surreal, dream-like settings in both Seoul and the stunning Jeju Island. The video for IONIQ: I'm On It brings together each BTS member taking the viewer on a journey of discovery through the IONIQ experience. This is showcased through 7 different moments: Newness (V), Adventure and Challenge (Jung Kook), Inner-self (RM), Hope and Encouragement (SUGA), Emotion (Jimin), Creativity and Inspiration (j-hope) and Effort (Jin).

In true BTS style the video is another grand, mesmerising, and thoughtful visual accompaniment to the track, with members stylishly conveying the song's message: that IONIQ can open up the future to limitless possibilities and potential.

IONIQ: I'm On It by the chart-dominating 7-piece aims to raise awareness of the new EV brand in an extraordinary way, introducing IONIQ to the public through a fun, upbeat sonic effort created especially by one of the world's biggest acts.

Downloadable for free from Hyundai's website, IONIQ:I'm On It highlights how with IONIQ, the future is opened-up to limitless possibilities and potential. The 2m 30s track will also see a dedicated music video filmed against the dreamy surrealist backdrop released on September 2nd, bringing to life each member of BTS' IONIQ experience.

Alongside the song and music video launch, Hyundai is also introducing a limited-edition merchandise giveaway, producing a cassette-designed mp3 containing the song and BTS members' individual messages to fans.

BTS comment: "Change always starts small at first, but we feel things are really starting to change with eco-friendly technology. [We] think we'll look back and realise IONIQ was one of the starting steps." they continue, "What we love is this idea that if you work harder and harder, it's possible to see and create new opportunities and rewards for the future.

"We had a lot of fun filming this video. It's been a while since a music video style ad has come out like this. It didn't feel like a commercial shoot. It felt like an actual music video shoot."

The launch of the IONIQ brand for dedicated Hyundai EV models reinforces the company's commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emission solutions.

Wonhong Cho, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company, comments: "Through IONIQ, a new EV line up brand, Hyundai and BTS commit to creating a sustainable future together. With IONIQ, we offer you not just an electric car, but progress of electrified experience."

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