Coronation Street team up with Twitter as Jason Manford is rescued in a Race to the Rovers
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
ITV Press Centre
In a real-time UK first, Twitter and Corrie Digital are pleased to announce on Sunday 6th December at 2pm they will launch ‘Race to the Rovers’, a fantastic live 60th Anniversary online event bringing together Corrie fans, cast and digital crew.
Standby for comedy chaos on the cobbles as the Corrie digital team ‘lock’ their Mancunian neighbour, Jason Manford, in the Rovers Return and give cast members Mikey North (Gary Windass), Julia Goulding (Shona Platt), Ryan Russell (Michael Bailey) and Mollie Gallagher (Nina Lucas) just 60 minutes to set him free!
To rescue Jason each cast challenger will have to successfully complete a series of mental and physical games before his bar tab runs out! Guest ‘Rover’s Roving Reporter’, Ben Shires, will also be on site to host the hunt and make sure all’s fair in the key finding fun.
Using a dynamic graphic overlay the Corrie team will allow fans to help or hinder each player’s progress by using specially created hashtags #CorrieHelp #CorrieHinder. Audience members will also see a selection of their tweets sent directly to hosts and cast as they play along.
Claire Hoang, Digital Executive Producer for ITV says: “We’re so excited to involve the audience in such a fun and exciting way to digitally celebrate 60 years of Corrie. We wanted to do something a bit different and this kind of ground-breaking digital project shows that we’re constantly trying to push what we can do on the cobbles.
We're incredibly proud to work with the Twitter LAB team, GUUD and Escape Game Design to create this unique experience for our fans - and we're sure having Jason being rescued by Mikey, Julia, Ryan and Mollie will be as dramatic as everything else we've seen on the street over the years!"
Alice Beverton-Palmer, Entertainment Partnerships Manager, Twitter said, “It's great to see one of the UK’s most venerable TV shows is celebrating its 60th anniversary at the cutting edge of Twitter. This live streamed interactive escape room is an innovative use of our service and will get fans joining in the fun alongside their favourite Corrie stars."
For your chance to be involved make sure you're tuned in to Twitter at 2pm on Sunday 6th December @itvcorrie and ready to tweet to free the Rovers's one!
Source ITV Press Centre
December 4, 2020 7:02am ET by ITV Press Centre