ITV Studios announce Emmerdale is joining the journey into the MetaverseOFFICIAL PRESS RELEASENEWS PROVIDED BY ITV Press Centre ITV Studios has announced an exciting new research and development project in partnership with The Screen Industries Growth Network (SIGN) and the York University based XR Stories team. Launching in March 2023 ‘Extending Emmerdale’ will see the development of two new projects using the programme’s IP to create experimental prototypes in the metaverse, building an incredible interactive world to enhance the audience experience with cutting edge immersive technology. The Yorkshire based programme has its studio base in Leeds city centre and a purpose built 24 acre village in the grounds of Harewood House. Emmerdale’s Head of Production, Nader Mabadi, said: “We're all aware that the nature of our industry is changing rapidly, as is how people are watching and consuming content.
Source ITV Press Centre
February 27, 2023 2:00am ET by ITV Press Centre |