L'Oréal Paris And Camila Cabello Unveil New Makeup Collaboration: Havana
Inspired By Camila's Passion for Her Hometown and Signature Look
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NEW YORK, July 9, 2018 -- Singer-songwriter Camila Cabello's love of her hometown of Havana is no longer solely immortalized in her words, it is now the name and inspiration behind a new L'Oréal Paris limited-edition makeup collection, available for a limited time only. Designed through a close collaboration between Camila and L'Oréal Paris, the 14-piece line includes natural-looking, universally-appealing shades and vibrant packaging, a tribute to the natural beauty she grew up surrounded by in her beloved home city of Havana.
"I am extremely proud and excited about the Havana collection," says Camila Cabello. "I wanted to create products that not only I would personally wear, but that would work well across various skin tones. For me, looking and feeling my best helps fuel my confidence and I hope to inspire other people to feel the same."
"Camila is such an inspiration and empowering role model to women everywhere. She's defied expectations, has broken records, uses her voice to advocate for important causes and truly embodies our brand mission of championing worth," says Tim Coolican, President at L'Oréal Paris USA. "L'Oréal Paris is thrilled to bring Camila's vision for her own makeup collection to life for the first time."
The Havana makeup collection is inspired by Camila's tenacious spirit and innate optimism. It embodies her everyday approach to makeup – effortless and glowing – with a playful mix of wearable colors suitable for all skin tones. The collection includes:
The Havana Sun-Lit Bronzer:
A liquid bronzer available in two shades for dewy, bronzed skin,
The limited-edition Havana collection is available beginning July 15 exclusively at Ulta.com and will be available globally and at U.S. mass, food and drug stores in August 2018 while supplies last. Prices range from $9.99 to $14.99.
About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Elvive, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).
July 9, 2018 1:56pm ET by Pressparty