MMF announce final call for Accelerator 2021 applications



• Supported by YouTube Music, the groundbreaking grants and skills programme offers independent music managers funding of up to £15,000

• Since 2019, Accelerator has supported 45 individuals from across the UK and in a wide diversity of genres

• Managed by Rian Zoll-Khan and Ian Tunstall, Wes Nelson’s hit single See Nobody marks another year of substantial successes for Accelerator participants

• Individuals wanting to join 2021’s programme have until midnight Monday October 19th to apply. Full details here

Independent music managers are being urged to submit their applications to the Music Managers Forum’s Accelerator Programme before midnight on Monday October 19th.

Full details can be found here:

Backed by YouTube Music, Accelerator is the world’s first independent funding and professional development programme designed solely for artist, songwriter, DJ and producer managers.

The initiative offers a combination of financial and educational support - including 12-month grants of up to £15,000, alongside expert-led professional development training.

Since 2019, Accelerator has benefitted a total of 45 individual managers across England and Scotland, between them representing more than 130 clients - including Joy Crookes, Moses Boyd, Nafe Smallz, Joesef, Steam Down, Shabaka Hutchings, Dream Wife, Poppy Ajudha, IDER, Murkage Dave, Shakka, Glasvegas and Be Charlotte.

During this period many have gone on to achieve significant successes - highlighted by current chart hit See Nobody by Wes Nelson, managed by Rian Zoll-Khan and Ian Tunstall, who met each other as Accelerator participants in 2019.

Rian Zoll-Khan, CEO / Founder, RNR Management, said:
“The Accelerator Programme introduced myself and Ian directly which allowed us to go on and collaborate on a joint deal for two of our artists with Warner Music, leading to us co-managing Wes Nelson and producer Ayo Beatz. Following a major deal with Universal/EMI Records, Wes and Ayo collaborated on what is now a Top 20 single and growing.

“One of the most important aspects of working in the music industry is your network and the Accelerator Programme surrounds you with brilliant, hardworking and forward-thinking music managers.”

Other notable achievements in 2020 include a Mercury Prize nomination for Moses Boyd (represented by Koyejo Oloko) and Top 20 albums for Nafe Smallz (represented by Ashley Perry, Ozone Music) and Dream Wife (represented by Tim Hampson, Candy Artists).

Over half of 2020’s Accelerator intake are based outside London 38% are female, and 52% are from black or other ethnic backgrounds.

Paul Bonham, Accelerator Programme Manager at the MMF said:
"Accelerator’s strength has been the diversity of our participants, their dynamism and adaptability. For me personally, it’s been remarkable to witness such a range of business-models, styles and approaches to building artists careers - and then, in what’s been a really tough year, to see these managers deliver some truly amazing successes. What Rian and Ian have achieved is a perfect example, and just the tip of the iceberg. The MMF definitely wants to retain that spirit in 2021, and we’re looking forward to yet another wave of quality applications from future industry leaders."

Accelerator’s business support partners have included Music Ally, CMU Insights, Harbottle & Lewis, Smith and Williamson, Simkins, Simons Muirhead & Burton, Music Insurance Brokers and SRLV, while mental health practitioner Samantha Parker Consulting, Music&You explore areas around artist / manager relationships.

These sessions have been supported by Arts Council England, Creative Scotland and the Scottish Music Industries Association.

Consulting partners for Accelerator include The Midi Music Company, Small Green Shoots, Punch Records, and iluvlive.

Source MMF

October 14, 2020 9:00am ET by Pressparty  

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