• Developed in partnership with independent booking agency Runway, the event will explore how artist representatives are navigating the current live market

• Confirmed expert speakers include representatives from ATC Live, EarthPercent, FAC, Global Motion, LIVE Green, Motive Unknown, Music Glue, Kilimanjaro Live, One House, Shoobs, Simpatico, TEG, Terrible Merch, Twickets, Wasserman

• Affordable tickets are available now - including a discount for MMF members

The Music Managers Forum (MMF) are to host a unique full-day Agents & Managers conference on Wednesday November 8th at Rich Mix, London.

Through a series of panel discussions and surgeries, the event will explore how booking agents and managers - the twin custodians of an artist’s live music career - are navigating the current music market. The wide-ranging agenda will examine how we are working together to locate new revenue opportunities for our clients, capitalising on emerging technologies and data, and making the process of live touring more efficient and environmentally friendly.

Developed in partnership with independent booking agency Runway, the overall aim of the conference is to foster better agent and manager relationships, and to build better understanding of the two roles to ensure we can maintain strong artist businesses.

Confirmed speakers include representatives from ATC Live, EarthPercent, FAC, Global Motion, LIVE Green, Motive Unknown, Music Glue, Kilimanjaro Live, One House, Shoobs, Simpatico, TEG, Terrible Merch, Twickets, and Wasserman.

The MMF will also present initial plans for a new project to explore the economics of live music.

A full programme outline can be viewed here: https://shorturl.at/alwOX

The conference is aimed particularly at upcoming managers and agents, with an affordable entry price of £59 - including lunch and hot drinks.

MMF members will receive a 40% discount.

The day will also include surgeries from MMF Associate members, with expert advice on areas such as insurance, legal, accounting, brand partnerships, mental health, and anti-touting strategies.

Annabella Coldrick, Chief Executive, MMF:
“Every day, managers and agents operate in close collaboration, working hand in glove to build the live career of their clients. In such a fast-paced sector, it’s still a rarity that we get to sit down as a group and communicate - whether that’s to discuss new innovations and opportunities, talk through our most pressing concerns, or simply to exchange information about our roles and responsibilities. I hope this event becomes the first of many, and look forward to a productive day of discussions.”

Matt Hanner, Founder, Runway:
“I am thrilled to be working on this event with the MMF. All of us are operating in an increasingly proliferated marketplace, where the opportunity to build a career is less dependent on traditional business models than it’s ever been. The tools to maximise revenue across a range of income streams, or to capture and utilise an ever deepening pool of fan data, are no longer the preserve of multinational conglomerates - they are available to everyone, and can dictate whether an independent artist is living off their music or getting a second job. As a company that strives to give independent artists a platform from which to succeed, it only made sense to us to bring topics such as these into a forum where managers and agents can sharpen their knowledge for the benefit of those they represent.”