Breakthrough Toronto rapper Tara Lord unveils the music video to her hit single, ‘Praying’

OFFICIAL PRESS RELEASE

NEWS PROVIDED BY
Olivia Rayner

[4th August 2021] Songwriter and rap prodigy Tara Lord returns with the unmissable new music video for her hit sophomore single, ‘Praying’. Having been exposed to hip-hop culture through her father, Top Secret of the Sunshine Sound Crew, from a young age, it’s no surprise that Tara’s musical exploits have been a resounding success with fans and listeners from Toronto to London.

Despite ‘Praying’ only being her second official release to date, the track and its predecessor ‘Overthinking’ have already garnered the young emcee national Canadian and US radio play, a spot on the coveted Spotify ‘Northern Bars’ playlist, Amazon’s ‘Breakthrough Hip-hop’ playlist, Apple Music’s ‘New Music Daily’ and a solid 33k+ monthly listeners on Spotify!

Armed with bags of talent, an impressive songwriting ability and an enchanting stage presence, Tara Lord has everything it takes to make it to the top, she’s got big shoes to fill but her growth as an artist since her time as Little T the child emcee speaks for itself. In choosing to take on her birth name as her artist name back in 2018, Tara Lord signified to the world that she was all grown up and ready to take charge; ‘Praying’ now stands as a living testament to Tara’s evolution and unquenchable drive.

In the music video, Tara Lord is seen completely in her element, delivering punchy, rhythmic bars and characteristically clever wordplay over a catchy, guitar-strummed melody and fiery hip-hop beats. Inspired by her own pent up emotions, exacerbated by the pandemic, Tara let loose in the booth, openly venting her frustrations of the past and verbally manifesting her dreams for the future.

“Praying is a very emotional song for me, I expressed what I was feeling in the moment and kinda just let it all out in the booth. I wrote the song while I was having a mental breakdown and put all my frustration into words. A lot of people's mental health, including mine, has been suffering due to the pandemic and I feel like this song expresses that well.”

Bold, inspiring and uplifting, ‘Praying’ is yet another incredible offering from Tara Lord who cleverly and effortlessly manages to translate deeply personal experiences into widely relatable lyrics for her audience. A truly refreshing alternative hip-hop offering, ‘Praying’ encourages us to shed the dead and painful layers of our past in order to move forward with positivity and purpose. In the words of Tara Lord, “we’re only going up, going up, there’s no looking down.”

About

TARA LORD BIOGRAPHY

Tara has been in the hip-hop scene since the age of 12, Tara performed with skill & energy at regular events and public shows under the name of Little T. In 2018 she began using her birth name “Tara Lord” as her stage name to step away from the child artist she was.

Tara was trained on old school Hip Hop; her Father, RP Rap a.k.a Top Secret has a rich hip hop background in Toronto – from being the first one of two MCs and co-founders of the legendary SunshineCrew as Rp Rap. To touring Asia in his Top Secret days, securing two distribution deals with A&MRecords; to becoming a nominee for Much Music Best Director to Cable Ace Nominations in L.A. Tara was always around music from the time she was a baby. She started rapping song lyrics from the time she was in her highchair. Her father owned Top Secret Studios so Tara, grew up surrounded by hip-hop. She was trained by her father as an MC.

Tara has appeared at Honey Jam during 2013 and 2015 and made a real impact throughout the 2015 Honey Jam production where she attained the role in the TV show We Are Savvy. In 2015 Tara also attended the O.V.O summit.
Tara Lord had the opportunity to rub shoulders with more industry names such as - Director X, Janelle Monae, Victoria Duffield, and super manager Steve Lobel. And even Performed at Canadian Icon, Michie Mee’s birthday bash in October 2015.

In 2016, Tara Lord was a correspondent for the new TV show “We Are Savvy” which airs on the Family channel. On the show, she interviewed Jojo and Jackie Evancho. She then went on tour in the UK, where she performed and interviewed acts such as Marianna Zappi and had radio interviews across London. She also launched the YouTube space for World Wide Entertainment TV while in London.

In 2017, Tara interviewed artists on the red carpet at The Third Annual CUT (Canadian Urban Television awards). As she continued to perform around Toronto and gain popularity.

In 2018 Tara released her Bodak Yellow remix which gained lots of attention from names such as Drakes right-hand man Toronto artists, Preme and Pressa on Instagram. Her singles “Emoji Hot” and “Viola Desmond” played on Toronto’s number one Hip-hop station Flow 93.5.

After her release of Miss Lord in 2020 which premiered on Toronto’s popular website, "6ix Buzz", Tara took a break from music to work on her artistry and develop her sound. Now in 2021, as an adult, Tara has matured as an artist and is ready to show the world her unique style combining original rap flows and catchy melodies. With her recent releases of “Overthinking” and ‘Praying”. Tara has solidified herself as an artist to watch as she has only begun scratching the surface of her range and talent. She is currently working on new music and is on the horizon to release a full project.

For press inquiries please contact Poppy: Poppy@latchmedia.co

Source Olivia Rayner