The Impliers, the award-winning alternative indie pop production duo, announced the release of their new single, "Love At First Sight," the first single from their highly anticipated sophomore album, "The Magic - Pt 1." The single is now available for streaming and download on all major platforms.

"Love At First Sight" showcases a stripped-down, upbeat, and danceable pop sound, representing a radical departure from the expansive, rich musical and vocal texture of their debut album, "Cocoon." The track maintains an eerie similarity to the musical spirit of their previous work while embracing a new tone.

Accompanying the single is a captivating 4-minute music video, taking the viewer on a journey with a mysterious woman along a strange, fantastical, and winding road. The experience encompasses a wide range of emotions, visual aesthetics, and musical styles. The Impliers' signature blend of mystery, comedy, and surrealism provokes profound contemplation while unraveling the irresistibly catchy, stripped-down, upbeat, and danceable pop sound of the lead single from The Impliers' sophomore album, "The Magic - Pt 1."

This concept album delves into the vast dimensions of romantic love. The action-packed video, created, performed, recorded, produced, filmed, edited, mixed, and released by The Impliers, will leave you hitting the replay button repeatedly, offering both unexpected surprises and striking story elements that reward repeat views and listens.

Notably, The Impliers' videos and celebrated social presence have received much praise, recently earning a Silver Telly Award in 2023 in the Social Video category alongside brands such as Netflix, HBO, and PBS for their promotional music infomercial for their debut album ‘Cocoon’.

"The Magic - Pt 1" is part of an album series within The Impliers' broader narrative, specifically exploring romantic love. The duo intends to cover a range of experiences and nuances in these partnerships, shedding light on aspects often overlooked in love songs.

Dan commented, "This is definitely not a puppy love album. We're delving deeply into the entire spectrum, and songs like 'Love At First Sight' capture essential experiences within that spectrum, including the clichés. However, in the grand scheme, we aim to address the things people experience but often don't admit or express aloud."

Charles explains that while "Love At First Sight" may sound like a significant departure for listeners, it is consistent with the duo's musical versatility. "Over the years, we have produced music spanning nearly every genre. As we have only released one album, we haven't been able to showcase our full range.

For those who loved 'Cocoon,' you'll certainly enjoy what's coming next. These next two albums take a unique path, breaking away from the expected."

The Impliers have not yet announced a release date for "The Magic - Pt 1," but they plan to release music from “The Magic Pt 1” and tastes from several other upcoming albums as singles over the coming months.