“Why Don’t You Love Me?” is the brand-new single from Melanie Masson, the powerhouse singer and songwriter who has become one of Britain’s most well-loved breakout stars from TV’s X Factor. Melanie chose to cover Beyoncé’s “Why Don't You Love Me?” as an anthemic, bold, defiant declaration of WOMAN POWER which fights back on behalf of any woman who has faced rejection of any kind. Produced by the renowned producer Tristan Longworth (Brand New Heavies) and using all live musicians and instruments, the track showcases Melanie's soul searing vocals which hark back to a time where performers wore their hearts on their sleeves and sang with truth, passion and real soul.

Released independently with a true declaration of Woman Power, the song is dedicated to women who have faced rejection of any kind, whether it be due to gender, age or ethnicity. Having had two young children herself at the ages of 40 and 41, she is ideally placed to challenge prejudice relating to how women are perceived as they get older. Defying stereotype and trend and with a suitably inspiring accompanying video representing generations of fabulous women, Melanie Masson celebrates everything it is to be a woman…without hating men!

Melanie Masson shot to the British public's attention with her powerhouse vocals and heart-rending performances of Janis Joplin's “Cry Baby”. With millions of hits on Youtube of her first audition, she very quickly became an X Factor favourite with millions of fans in the UK and from all over the world. Gaining respect and admiration from fans and critics alike, she introduced the X Factor audience to Janis Joplin and blues music then sailed into the live finals and has since continued to thrill fans not only with her music but her intoxicating and loveable personality.

Growing up in Glasgow with performer parents, Melanie started singing in venues all over Scotland from an early age. She first trained at her parents' stage school, studying music and dance, and went on to train in Music and Drama at Queen Margaret University in Edinburgh gaining a degree.

She has previously been a solo recording artist on EMI records and a session singer, touring all over the world and performing alongside artists such as Pink and The Stereophonics and had Top 40 hits with WiFi and also with The Bassheads. Married to renowned actor, comedian and writer/director Forbes Masson, Melanie is particularly passionate about fighting for the rights of women as they grow older, looking to break the still long-held industry standard of dismissing women for consideration as they enter their thirties and forties. She is in the early stages of setting up a record label run by and for women.