Celebrate Wallace and Gromit's "The Wrong Trousers" with the Urban Pup dog clothing range

Urban Pup launches anniversary edition of ‘Gromit’s raincoat & sou’wester’

An official licensed partner of Aardman Studios

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Ring Group London

UK company Urban Pup recently signed a licensing agreement with the creators of Wallace and Gromit, Aardman - a multi-award-winning independent animation studio - to produce a range of Wallace & Gromit dog raincoats and accessories featuring patterns inspired by the beloved characters.

Denis Kelly, Managing Director of UrbanPup.com, said: “We will be celebrating the anniversary of The Wrong Trousers by showcasing Gromit’s raincoat and sou’wester. In the film Gromit feeling rejected by Wallace, packed his belongings, and left home. But it was raining and as he didn’t want to get wet, on went his raincoat and sou’wester. This is the only time Gromit is seen wearing a coat. So, we thought fans around the world would love it if we brought the outfit to life."

The Wrong Trousers was released on 17 December 1993 in the USA and 26 December 1993 in the UK. This year will mark the 31st anniversary of the characters.

“As a lifelong fan of the dynamic duo, it was thrilling to be involved with Aardman and to be able to create something to capture the attention and delight of fellow fans. we were beyond excited to have the opportunity to translate the iconic clothes and accessories from the films into something man and woman’s best friend could actually wear and would be instantly recognisable as cornerstones of Wallace and Gromit”. We cannot wait to see the full range including Gromit’s raincoat & sou’wester on dogs all around the world,” concluded Denis.

The full range includes Gromit’s raincoat, Gromit’s raincoat & sou’wester, harness, bandana, collar and lead and Wallace’s sweater - the same sweater that Wallace wears, including tie. There is also a Wallace and Gromit gift box available for that special occasion.

Rachael Peacock, Senior Brand Manager at Aardman said: “The 30th anniversary of Wallace & Gromit: The Wrong Trousers is very special to us at Aardman, and so we are delighted to have worked with Urban Pup to recreate Gromit’s well-known outdoor attire as a range of high quality pet-wear for fashion-forward pups! As one of the world’s most recognisable pooches, Gromit's garments are sure to delight any film fans on your early morning walkies and be the envy of other dogs and their owners during your outdoor adventures together."

Wallace and Gromit accessories for dogs are available at urbanpup.com.

For more information:
Denis Kelly, Managing Director, Urban Pup
Email: denis.kelly@urbanpup.com or Tel: +44 (0) 2895 812107

April 11, 2024 8:00pm ET by Ring Group London  

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