• BLACKPINK THE PALACE, the band’s first persistent immersive experience on Roblox to launch August 25

• BLINKs (BLACKPINK fans) around the world can now come together and enjoy some of BLACKPINK’s favorite digital fashion, choreography, interactive spaces, and more

YG PLUS, a subsidiary of YG Entertainment, today announced that global K-pop band BLACKPINK will be launching its immersive fan hub, BLACKPINK THE PALACE, on August 25. BLACKPINK THE PALACE brings BLINKs from around the world together on Roblox, a global immersive platform where millions of people connect and communicate daily, to party, dance, and live all things BLACKPINK.

Inside the palace, fans can meet, socialize, and enjoy content from the band, visit various spaces designed around BLACKPINK’s iconic music video scenes, and enjoy some of the artists’ favorite things–from digital fashion to signature choreography. BLACKPINK THE PALACE - built by metaverse studio, Karta - is the band’s first persistent immersive experience on Roblox and will be updated with new content year-round for BLINKs to enjoy together any time, any day.

A new way for fans to engage with the band, BLACKPINK THE PALACE also offers interactive experiences and challenges to its visitors. For example, BLINKS can take pictures with the band members’ avatars, explore a majestic throne room, and earn in-experience currency to decorate and host BLACKPINK-themed parties for their friends. In the caverns below the palace, users can pick up a hammer shaped like a BLACKPINK lightstick to smash crystals and gain more power to upgrade their in-experience items. Finally, BLINKs can also purchase BLACKPINK’s signature outfits and emotes for their avatars to channel their favorite artists’ style and practice their iconic choreography.

"We look forward to welcoming fans from all over the world to a beautiful virtual palace where they can party, connect, and experience everything BLACKPINK beyond the constraints of time and space," said Hyojung Lee, Head of IPX Division at YG PLUS, commenting on the launch of BLACKPINK THE PALACE. “Fans will be surprised to see and have an opportunity to take selfies with avatars of all four members of BLACKPINK–JISOO, JENNIE, ROSÉ and LISA.”

To celebrate the launch of BLACKPINK THE PALACE on August 25, fans who access the experience within 24 hours of its opening will receive a special badge that can be displayed on their Roblox profiles.

BLACKPINK is a girl group from YG Entertainment consisting of JISOO, JENNIE, ROSÉ and LISA. From the release of their first single in August 2016, BLACKPINK has captivated the world. Seven years later, they marked a milestone for K-pop becoming the first Asian artists to headline the Coachella Festival in 2023. Currently, BLACKPINK are the number one artists on YouTube with more than 90 million subscribers to their official YouTube channel. BLACKPINK’s influence as global icons gets stronger every day. As a group and as solo artists, they have collaborated with global pop stars and all four members are active ambassadors for famous fashion and beauty brands.

Created by the award-winning metaverse-studio Karta, the BLACKPINK THE PALACE is the latest fan hub from the UK studio, which specializes in bespoke metaverse experiences, bringing artists closer to their fans.