Over three quarters of Brits spend up to an hour reading film reviews (78%)

Three quarters of Brits (74%) spend more time watching film trailers (up to 60 minutes) than prepping for a date, choosing a holiday, or preparing for a job interview*

One in ten Brits are more disappointed over a bad movie than witnessing their favourite sports team lose a big game

Research revealed by Sky Cinema to mark the launch of their brand-new offering; two free Vue cinema tickets every month for Sky Cinema customers.
Picking the perfect film has become a serious pastime for film lovers as research reveals that more than three quarters of Brits (78%) spend up to an hour reading film reviews before making their film-watching decision, topping their priority list when compared to preparing for a job interview, or even researching a holiday. *

A study of 2,000 film viewers commissioned by Sky Cinema uncovered that in addition to scouring reviews, typical movie night research also involves reading the storyline (66%), knowing who the cast is (33%) and one in ten Brits even scrutinise the film duration (11%).

Londoners take the longest to ponder over their film of choice, with a whopping one in three admitting they’ve even snubbed friends for their taste in movies. Meanwhile when it comes to the Scots, nearly a quarter (18%) don’t even look at reviews before taking the plunge.

25–34 year olds spend the most time reading reviews, watching trailers and are even most likely to row with a partner about which film to watch, while over 65s dive straight in with minimal prep.

After this level of planning and research, one in ten movie fans say they are more disappointed by a bad movie experience than their favourite sports team losing a big game, or even a holiday mishap.

The research comes as Sky Cinema gives movie fans even more access to the latest and greatest films, with an exciting new partnership with Vue, offering customers the chance to snap up two FREE Vue cinema tickets every month, at no extra cost. 

The new offering sits alongside Sky Cinema’s slate at home including more of the latest blockbusters than anywhere else** with over 1,000 movies on demand , as well as access to Paramount+. Simply say “movies” to your Sky TV remote and discover a world of films from Sky Cinema and all your favourite apps.

Sophia Ahmad, Chief Consumer Officer, Sky UK & ROI said: “We know how much our customers love those goosebump moments when watching a film they’ve been waiting for - and we know choosing one can involve serious research. This new exclusive partnership with Vue will give Sky Cinema customers the chance to watch a movie on the big screen at no extra cost, all while still being able to enjoy an unrivalled line-up of blockbusters and Sky Originals on their sofas at home”.

Toby Bradon, UK and Ireland General Manager, Vue Entertainment said: “The joy of the big screen experience doesn’t just start when you enter the venue, as this research show, its starts with the anticipation of researching a great story. We are pleased to be partnering with Sky to welcome its customers to immerse themselves in the big screen. To help aiding the research phase we are delighted to be offering new features as we roll out our new look website, making that pre-film research even more enjoyable with all the latest trailers, and the ability to set reminders for when that film you can’t wait to see if just around the corner.”

Now available to all existing and new UK and ROI Sky Cinema customers, the offer is valid for use at all Vue cinema locations from Sunday through to Thursday, for standard 2D screenings.

Existing Sky Cinema customers can claim their two Vue cinema codes in the VIP section of the MySky app which can be downloaded via the App Store or Google Play, and anyone wanting to join Sky and claim this unmissable offer, can visit www.sky.com/vuetickets. Codes will expire each calendar month and can be redeemed when booking online or in-venue.

*research conducted via OnePoll.com 21/09/23, shows activities the public spent up to an hour doing at any one time:

• Reading film reviews before watching a film: 78%

• Watching film trailers before watching a film: 74%

• Prepping for a date: 35%

• Choosing/researching a holiday: 39%

• Preparing for a job interview: 36%

• Choosing an engagement ring: 15%

**More of the latest blockbusters than anywhere else: based on the rolling top 50 box office movies compiled from data provided by Comscore found here sky.com/bestmovies

Notes to editors

Terms and conditions Offer ends 30 September 2024. Maximum of two standard tickets every month per Sky Cinema customers. Valid for showings from Sunday to Thursday. Offer not available to customers on a Sky Cinema trial offer, NOW Cinema Members or to Virgin Media customers. Requires latest version of My Sky app to generate voucher codes. Redeem codes for tickets on myvue.com, in Vue app or at Vue box office for a 2D admission ticket (Regular Seat, Super Saver, or Saver) to any Vue Cinema in the UK or ROI. Daily limits apply. First come, first served. See full list of exclusions and available upgrades here. Upgrade and additional fees are charged by and payable to Vue. Codes must be redeemed and tickets booked before the end of the calendar month in which codes are generated, after which they will expire and cannot be re-activated. Codes may not be used in conjunction with any other ticket offer. Each voucher code is valid for one ticket only. If you cancel your Sky Cinema Subscription, your access to this promotion will end when your subscription ends. Requires a Sky TV and Sky Cinema subscription. More of the latest blockbusters than anywhere else: based on the rolling top 50 box office movies compiled from data provided by Comscore found here

www.sky.com/bestmovies. Paramount+ RRP £6.99 a month at time of writing. Paramount+ set up required, selected content available via app only. Paramount+ app not available on Sky+ and requires a compatible set-top box. Further terms apply. Information correct at 25 September.