Sky and Fastweb sign a multi-year agreement to launch Sky Mobile powered by Fastweb in Italy



Sky and Fastweb have announced that they have signed a multi-year partnership to launch Sky Mobile in Italy in early 2024.

Powered by Fastweb, Sky Mobile will offer a reliable and fast service at an attractive price, and provides an additional connectivity service for new and existing Sky customers. For Fastweb, who will offer the service through a distribution agreement, the deal strengthens its position in the mobile market where it continues its double-digit growth.

From launch, Sky Mobile will provide 5G services, thanks to the quality of Fastweb's mobile service, the fastest in Italy* according to Ookla®, and with 99% coverage in Italy.

“We are excited to announce the launch of Sky Mobile thanks to an agreement with Fastweb, which is also our technology partner for Sky Wifi’s broadband," commented Andrea Duilio, CEO of Sky Italia. "After entering the homes of millions of Italians with our exclusive content and the ultrabroadband of Sky Wifi, with the launch of Sky Mobile we want to complete our service offer becoming a point of reference for Sky families also for all their connectivity needs”.

"The partnership with Sky confirms the leading role of our fixed and mobile infrastructures," said Walter Renna, Chief Executive Officer of Fastweb. “Thanks to this distribution agreement our positioning on the mobile market is further strengthened”.

With Sky Mobile, Sky aims to offer an even more complete experience to its customers and to be a partner of Italian families, thanks to the distinctive quality of its entertainment, cinema and sports content, the innovative viewing experience of Sky Glass, and the ultrabroadband of Sky Wifi, which has won several awards for its quality and speed.

Sky Mobile first launched in the UK in 2017 and is the fastest growing mobile operator with more than three million customers. This year it won Best Mobile Virtual Network Operator at the Mobile Industry Awards 2023.

Source SKY

November 30, 2023 2:00am ET by SKY  

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