ULTRA NATÉ DELIVERS INCREDIBLE VIDEO FOR ‘UNBREAKABLE’

Video directed by Katie Simbala, Cap2ure Films

Video follows on from official remixes from John 'JC' Carr, Bill Coleman, DJ Spen & Michele Chiavarini

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
The Mother Lode

Enigmatic singer, songwriter, DJ and producer Ultra Naté has once again been riding high on the international radio waves with latest single UNBREAKABLE – and today she delivers the truly joyous video the track demands.

The clip sees Ultra celebrate the song’s message in the heart of her hometown of Baltimore, and was directed by Katie Simbala from Cap2ure Films after meeting at one of Ultra’s legendary Deep Sugar parties, as she explained:

“Music has the ability to strike a chord within us, and help us tap into our emotional and spiritual selves. UNBREAKABLE was always intended to reach that deeper place in our soul, and creating a visual clip to accompany it was so important for me. I wanted the symbolism and narrative of JOY to be conveyed in a way that connected not only to the dance floor, but also in a way that speaks to the trauma we’ve endured, and healing we all need.

““Clean” and “cinematic” were the only points of reference I had when I stumbled upon a young lady named Katie Simbala at my Deep Sugar party. After chatting for a while, and seeing some of the footage of the documentary style shooting she does, I knew it was a great fit to elevate the look and feel of a video to accompany such an important song.”

It’s clear from the video that Ultra’s spirituality and faith are key inspirations to the overall look and feel. “The video was shot so beautifully,” she said, “with very specific iconography of the opulent hat as an art piece itself, the grand church juxtaposed to the storefront church, and the choir also as urban angels, all brought to life here in Baltimore by an amazing crew of talented and dedicated people!

“We are all spiritual beings, and both Katie, her crew, and I, grew up in a spiritual environment. That shared love was what we leaned into to create this piece, and I believe a lot of people will embrace it, and find comfort that they are seen, heard, and affirmed.”

Written with the LGBTQIA+ community in mind – but with a theme that is resonating with marginalised groups everywhere – UNBREAKABLE has enjoyed immense radio success. The single has been picked up by national giants like SiriusXM in the States, FUN Radio and Radio FG in France, Italy’s Studio Piú, and Hits Radio, GAYDIO, and BBC Radio 2 in the UK.

“I am over the moon with gratitude and amazement for the love and support that has happened for “UNBREAKABLE” at radio!” Ultra beamed. “It was such a surprise, and so organic, after the release of the ULTRA Deluxe album back in September. What made it even more special is the fact that “UNBREAKABLE” was this last nagging moment of needing to write this song/story for the release. I don’t know why, but I felt really strongly about it! Once the album came out, there was this amazing collective vibe around the song, and many key radio presenters championed it. It means the world to me that it has connected authentically in that way, that’s really all you dream of as a songwriter and artist!”

The support from the BBC in particular has been seismic. The revered broadcaster has aired the track across its full daytime schedule, with multiple plays from stars Rylan, Zoe Ball, Sara Cox, Owain Wyn Evans, Claudia Winkleman, Jeremy Vine, Scott Mills, and Vernon Kay. Ultra was also invited to perform UNBREAKABLE at a very special outside broadcast of BBC Radio 2’s flagship Breakfast Show with Zoe Ball, in support of Vernon Kay’s ULTRA Ultra Marathon Challenge for BBC’s Children In Need 2023.

With the first wave of UNBREAKABLE remixes hitting dance floors and a second package currently topping charts exclusively over on Traxsource, the energy behind Ultra’s 2023 shows absolutely no signs of abating – if anything, it’s only increasing. With a #1 podcast with Paris Hilton under her belt, the release of ULTRA Deluxe, huge performances at PRIDEs around the world, a packed-to-the-rafters DJ tour diary, and even more new music scheduled for release in the coming weeks and months, Ultra Naté continues to be an absolute tour de force of independent dance music, an artist truly for the books.

ULTRA NATÉ ‘UNBREAKABLE’ AND ULTRA NATÉ (JOHN ‘JC’ CARR REMIX / JOHN ‘JC’ CARR & BILL COLEMAN 808 BEACH LIFESAVER REMIX) ARE OUT NOW ON ALL DSPS VIA BLUFIRE / PEACE BISQUIT

ULTRA NATÉ ‘UNBREAKABLE’ (DJ SPEN & MICHELE CHIAVARINI REMIX) IS OUT NOW ON ALL DSPS VIA BLUFIRE / PEACE BISQUIT

About

ABOUT ULTRA NATÉ:

Named one of Billboard Magazine’s Greatest Dance Artists Of All Time, and with a career spanning three decades and spawning massive crowd stompers such as Twisted, Automatic, Party Girl, New Kind Of Medicine, Found A Cure, How Long (Ultra Flava), If You Could Read My Mind, and the seminal, evergreen anthem Free, US singer, songwriter, DJ and producer Ultra Naté continues to be an integral force within the life blood of global House Music.

One of the first house music artists to sign a major label deal with she inked paper with Warner Music UK, Ultra Naté’s sound has continually embraced a variety of genres including House, Soul, Disco, Electro-Pop, R&B, HipHop and Rock. Her catalogue is one steeped in timeless classics, impressive accolades and creative highlights with everyone from The Basement Boys, Nellee Hooper, D-Influence, Mood II Swing, Nona Hendryx, Lenny Kravitz and Frankie Knuckles, to N’Dea Davenport, NERVO, Todd Terry, Michelle Williams (Destiny’s Child), 4 Hero, Deee-lite, Masters At Work, Roger Sanchez and more.

Ultra’s biggest single ‘Free’ shows no sign of letting up, 25 years after its original release. Ultra a widely noted ally of the international LBGTQIA+ community, Free was universally named one of the Top Pride anthems of all time during 2019’s unprecedented global World Pride celebrations. In 2020 Tomorrowland’s influential One World Radio included the track in the Top 10 of its ‘Best Ibiza Anthems of All Time’. In 2021, Ultra was invited by dance maestro Pete Tong to close out his Ibiza Classics tour with Jules Buckley and the Heritage Orchestra, performing ‘Free.’ This formidable pairing brought to bear Ultra and Pete’s new 2022 Orchestral version titled 'Free (Do What U Want)' along with Buckley and rising star, LP Giobbi that incorporates Rozalla’s classic, Everybody’s Free, and recorded exclusively for Amazon Music. The Summer of 2022 saw Swedish Pop duo Icona Pop collaborate with Ultra for a revised version of Free, titled You’re Free and aptly released on Ultra Records. In July 2022 Ultra gave a historic performance of Free at a sold out Wembley Stadium for the Women’s Euro 2022 final, alongside Becky Hill and Stefflon Don. Summer of 2023 saw ‘Free (Do What U Want)’ highlighted as part of the hugely popular Eurovision Song Contest (160M viewers televised). The 67th edition of the show was hosted by the BBC.

December 12, 2023 12:00am ET by The Mother Lode  

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