British band New Hope Club release 'L.U.S.H.' and 'Walk It Out'

Latest pair of guitar pop bangers from the band’s forthcoming second album written by Blake, George and Reece – produced by Blake

New Hope Club continue their rise as one of Britain’s biggest pop bands

Photo credit: Joshua Fairbrother

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The Outside Organisation

Following UK TOP 5 debut album, over 2.5 BILLION global streams and a huge international fanbase

‘L.U.S.H.’ music video premiering on 27 October on New Hope Club’s YouTube channel - see below.

26 October 2022: New Hope Club have returned with the latest single from their forthcoming second album. Continuing the A-side/B-side format, demonstrating the band’s impressive musical output, ‘L.U.S.H.’ and ‘Walk It Out’ are out today via Island Records UK. Listen below.

The new songs – written and performed by Blake, George and Reece – see the band embrace their rockier influences, further showcasing the band’s extraordinary musical evolution. This new era also marks Blake’s debut as a producer, developed under the band’s mentorship with multi-platinum, award-winning US producer and songwriter Ross Golan (5 Seconds of Summer, Maroon 5).

‘L.U.S.H.’ or ‘Love You So Hard’ is an invigorating, tightly produced guitar pop anthem which sees the band muse about the excitement of a new relationship - “the things you did last night, I can’t get ‘em out my mind,” Blake teases. The band said: “‘L.U.S.H.’ walks the line of pop and rock which we do quite a lot on this album, it’s two genres that we have grown up listening to. This was the first song we wrote with John Ryan, who was absolutely amazing to work with. We wrote it in a cabin in the middle of lockdown.”

‘Walk It Out’ is an adrenaline rush - the ultimate hype song with a soaring hook akin to the likes of Kasabian and a free-wheeling, feel-good chorus. “I’ll take you out, let's get dressed to the nines, we’ll clean up good like a couple of dimes, people will look and they’ll say “who’s this guy?”, and how’d I get you by my side,” they sing. On the track’s inspiration, the band said: “‘Walk It Out’ was the last song we wrote for the album. We are all huge fans of FIFA the football game and wanted to write a song that could fit right into an old FIFA soundtrack.”

Following the release of their UK Top 5 charting debut album in 2020, the band returned with the single ‘Girl Who Does Both’ and ‘Getting Better’ (BBC Radio 1 Best New Pop) earlier this summer – both have achieved over 11 million combined streams so far. The single earned praise from the Official Charts, describing it as “brimming with self-assurance and the confidence of musicians transitioned from teens to young men”. The release was followed by ‘Call Me A Quitter’ and ‘Whatever’ in August, delivering the band’s most searing, honest lyrics about relationships to date, with a sonic palette 1883 Magazine described as reminiscent of “summer sunshine and 60s glam rock.”

Having written and performed together since their teens – and all still only 23-years old – New Hope Club are starting a new chapter with greater clarity on their creative purpose. Inspired by great British bands they grew up listening to like The Beatles, The Stone Roses and Oasis; but there are magic touches of classic sounds all over a treasure trove of new music – from sunshine 60s LA pop to reggae rhythms. Blake, George and Reece are making music that resonates, whether they write about relationships, transitioning into adulthood, or simply to spark joy.

The trio had gone from playing local pub gigs in Manchester to growing a devoted global fanbase, selling out headline shows everywhere from Los Angeles to New York, London to Seoul and Tokyo. They have amassed over 2.5 billion global streams and over 260 million YouTube views, and even caught the attention of K-pop superstars V of BTS and The Stray Kids.

The band have plenty of new music still to come. They recently completed the US leg of their “Getting Better Tour” – which included stops in New York and Los Angeles – rocking custom designs on stage by British designer Daniel W Fletcher. They also just headlined a festival for the first time in Seoul, whilst on their whirlwind tour across Asia.

Blake will be making his acting debut, playing Sir Paul McCartney in the eagerly anticipated Brian Epstein Beatles biopic Midas Man; for New Hope Club 2022 is only getting better and better.

October 26, 2022 4:47am ET by The Outside Organisation  

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