TikTok to stage first LIVE music pop-up for emerging artists



TikTok to host LIVE music pop-up to spotlight emerging artists
• The TikTok LIVE music event will take place April 24 and 25 at London's Kings Cross
• Two-day event will be streamed on TikTok LIVE and feature special guest artists

TikTok will be transforming one of London's busiest spots, King's Cross, into a hub of music and talent discovery with a first-of-its-kind stage for emerging artists to showcase their talent in-person, and broadcast on TikTok LIVE.

Over the past five years, we’re proud that TikTok has become the home for music discovery, providing a platform for both emerging and established artists to build loyal followings by tapping into the one billion global users that love and use TikTok, including 150 million in Europe.

TikTok LIVE has provided even more opportunities for artists, allowing them to build authentic connections with superfans, whilst collecting rewards for their content. Artists like Charlie Tyler (@iamcharlietyler) and Russell James Williams (@russell.j.williams) regularly go LIVE to their 200,000+ followers, performing original music and covers on the platform, which allows them to engage more deeply with their fans and forge authentic connections.

Ahead of the pop-up, when asked about performing on TikTok LIVE, artist Charlie Tyler said, "We can focus on our passion full time thanks to TikTok LIVE. We have an amazing supportive fanbase there and TikTok LIVE has enabled us to make money from our music." While Russell - who has a background in the music industry - said, "We're only just scratching the surface of our journey - we see TikTok LIVE as a place of endless opportunities as the app develops, and we're just getting started."

On April 24 and 25, TikTok's LIVE music pop-up will feature standout musical performances from talented musicians who have been going LIVE for the last two months to earn the opportunity to perform on the main stage at London's King's Cross as well as on FYPs across the UK on TikTok LIVE (@tiktoklive_uk).

With over 868,000 followers between them, the emerging artists performing will be:

⭐ @iamcharlietyler (201k followers) and @russell.j.williams (13k followers): a dynamic pop rock duo that's been lighting up TikTok LIVE since 2023. Made up of the soulful vocals of Charlie Tyler and the electrifying guitar riffs of Russell James Williams, the duo recently performed at TikTok LIVE Fest.

⭐ @fiaahamilton (18k followers): a pop singer and independent artist writing and performing original music who advocates for positivity and mental health awareness through her music.

⭐ @jamesfitzmusic (52k followers): he has gained fans up and down the country with his renditions of much-loved classics and ballads, performing on streets across the UK.

⭐ @musicalchrissy88 (393k followers): a recording artist, singer and songwriter who gained legions fans on TikTok with her enchanting renditions of all our favourite Disney classics.

⭐ @stevenpeppermusic (38k followers): an Irish singer-songwriter who wows his followers with his smooth vocals and emotional covers, often taking to TikTok to talk to his fans directly, who have been with him every step of the way.

⭐ @robertwarren.uk (68k followers): reminiscent of the crooners of the 1920s, Robert dazzles his fans, 'the Dymonettes' with heartfelt vocals as he dresses in up in his signature Tuxedo.

⭐ @dansings2you (31k followers): a London-born singer with a raw and gritty tone, Dan's covers give his fans a taste of indie, rock and soul, duetting with other creators on TikTok and showcasing his impressive range.

⭐ @rhiisings (11k followers): a rising star in the LIVE community, with haunting vocals and a truly unique sound. Big things are coming for this artist.

⭐ @tombilliejoecalvert (18k followers): with unmatched skills on the guitar, Tom wows us with his covers of well-known classics and contemporary tracks, showing us all the ways music can be reimagined.

⭐ @sionjonesmusic (38k followers): a busker hailing from Wales, Sion gives us Lewis Capaldi vibes, and his gritty tone and pitch perfect vocals are sure to get hearts beating and fans screaming.

There will also be special performances from Grace Gachot (@gracegachot) and Celina Sharma (@celina.sharma). With 2.3 million followers on TikTok, Celina Sharma is an exciting independent singer-songwriter gearing up to release new music that will have the TikTok community dancing through the summer. Celina's track, 'Killer' with Girls Like You (girlslikeyouxx) is a smash on TikTok with over 240,000 video creations. London's rising pop star Grace Gachot is making waves. Writing seamlessly in both Spanish and English with a diverse musical journey, from her roots in musical theatre to becoming a pop sensation. 'Built to be Bad' trended on TikTok last year with fans using the heartfelt lyrics to express their own experiences of a break-up. A new version, recorded with Canadian TikTok sensation Alex Sampson (@alexsampson) is set for release Friday 19 April.

TikTok's LIVE music pop-up follows 'TikTok In The Mix', the first global music event which took place in Arizona in 2023, headlined by Cardi B, which reached 32 million unique viewers on TikTok LIVE. Earlier this year, we also hosted LIVE Fest, our inaugural global creator event which celebrated the impact LIVE creators have made on For You feeds as they shared ingenious creativity with the TikTok community while unlocking new ways to win rewards for their content.

We can't wait to welcome London and the TikTok community as we #discoverLIVEmusic.

Source TikTok

April 17, 2024 1:00am ET by Pressparty  

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