New Video: LUI HILL - 'WORDS BECOME USELESS'
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Vision Music Promotions
Words Become Useless’ marks the third single from LUI HILL, the neo-soul artist due to release his debut album end of summer 2018.
“We say goodbye and leave each other hungry
With piano, bass and drums all played by LUI HILL, he describes the process of, “allowing the simplicity of the lyrics to guide through the song, while at the same time, imagining playing in a sort of futuristic jazz-trio. I love riffs and I think this may be the most fun I’ve had writing a piano-riff so far.”
The accompanying visuals mark the fourth chapter in an eerie spin-off of a classic fairytale. The video starts with a reflection view of LUI HILL in the glass of an otherwise empty loft in downtown LA. The buildings and lights of the night city shine through. He can easily see out, but appears somehow entrapped as he eagerly beats on his drums with an unabashed determination. The video unfolds as the interaction between the other two ominous characters is highlighted and reaches a plateau of tension, hinting at an inevitable unfortunate ending to come. With helicopter lights lurking above, and a moment of flames reflected in the female character’s eyes, it’s left still unclear who is the real victim in this triad.
This palpable tension reflects Hill’s original motivation writing this song. “I wrote this about a long-distance relationship, and how one falls in love in part purely with the feeling of longing for another person. On one hand, you hang on tightly because in that moment it feels like all you have. And on the other, somehow you know you’re pursuing something that will end in disaster.”
This single highlights LUI’s genre blending style, which has earned him a mention as one of Lemonade Magazine’s Breakout Artists for 2018. His first single “5000 Miles” was featured in multiple Spotify playlists such as Young & Free, Viral Hits, USA Top 50, and New Music Friday.
Source Vision Music Promotions
June 12, 2018 4:15am ET by Vision Music Promotions