Promotional partners announced for “IT Chapter Two”
WARNER BROS. PICTURES ATTRACTS A FEARSOME LINEUP OF PROMOTIONAL PARTNERS FOR “IT CHAPTER TWO”
TRANSCENDING GENRE, WARNER BROS. PICTURES ATTRACTS A FEARSOME LINEUP OF PROMOTIONAL PARTNERS FOR NEW LINE CINEMA’S MUCH-ANTICIPATED RETURN TO DERRY IN “IT CHAPTER TWO”
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Warner Bros. Pictures has attracted a broad array of brand-leading promotional partners in support of New Line Cinema’s “IT Chapter Two,” an unheard-of phenomenon and a first for a motion picture in the horror genre.
Gene Garlock, Executive Vice President of Worldwide Promotional Partnerships and Alliances, stated: “The fact that we were able to attract such an impressive group of partners speaks to the event status of the film franchise and further highlights how these films have become iconic, must-see experiences on the big screen. Following the huge success of ‘IT,’ the brands joining us were eager to be aligned with such a powerhouse property.”
The shape-shifting clown’s visage debuts online today, as part of the Pennywise takeover and “IT Chapter Two” campaign launch at their 1,100 U.S. locations—which also includes four exclusively designed collectable cups, in-restaurant signage and Carl’s Jr. social channels. Crew will be donning co-branded t-shirts throughout the promotion as well. Customers in both the U.S. and Mexico will be able to experience the takeover.
In support of the film, Pop Secret®, a staple for movie nights around the country, will run an on-packaging sweepstakes program wherever the product is sold in the U.S. The tasty treat will also be served up at various Warner Bros.-hosted activations, such as the sold-out flagship The IT Experience: Chapter Two in Hollywood. Support will also be provided online and via social media.
The list of international partners continues with one of Canada’s leading coffee store chains, Country Style, with a “turn up to win IT” cup that offers a chance to win prizes, including three grand prize trips to Warner Bros. Studios in Burbank, California. Cold Stone Creamery will create a custom flavor for the release of the film in Brazil, which will be featured in eight locations and allow customers who buy an ice cream to also receive a movie ticket. Orange, one of the largest mobile network operators in Spain, will run an online contest for advance screening tickets and themed merchandise. And Sanrio Puroland in Japan, a popular theme park usually themed with the iconic Hello Kitty, will tie-in to the film with a sweepstakes, as well as film-themed posters and red balloons popping up around the park at night.
Evil resurfaces in Derry—twenty-seven years after the Losers’ Club defeated Pennywise, he has returned to terrorize the town of Derry once more. Director Andy Muschietti reunites the adult Losers in a return to where it all began with “IT Chapter Two.” The film is Muschietti’s follow-up to 2017’s critically acclaimed and massive global box office hit “IT,” which grossed more than $700 million worldwide. Both redefining and transcending the genre, “IT” became part of the cultural zeitgeist.
“IT Chapter Two” stars James McAvoy, Jessica Chastain, Bill Hader, Isaiah Mustafa, Jay Ryan, James Ransone and Andy Bean. Reprising their roles as the young members of the Losers Club are Jaeden Martell, Wyatt Oleff, Jack Dylan Grazer, Finn Wolfhard, Sophia Lillis, Chosen Jacobs and Jeremy Ray Taylor. Bill Skarsgård returns in the seminal role of Pennywise.
Muschietti directed “IT Chapter Two” from a screenplay by Gary Dauberman based on the novel “IT” by Stephen King. Barbara Muschietti, Dan Lin and Roy Lee produced the film, with Richard Brener, Dave Neustadter, Gary Dauberman, Marty Ewing, Seth Grahame-Smith and David Katzenberg serving as the executive producers.
New Line Cinema presents, a Double Dream/Vertigo Entertainment/Rideback Production, an Andy Muschietti film, “IT Chapter Two.” The film is slated for release in theatres and IMAX on September 6, 2019 and will be distributed worldwide by Warner Bros. Pictures. The film has been rated R for disturbing violent content and bloody images throughout, pervasive language, and some crude sexual material.
Source Warner Bros. Pictures
August 30, 2019 12:05am ET by Warner Bros. Pictures