TBS Delivers its Most-Watched MLB Postseason Coverage Since 20182021 MLB Postseason Telecasts on TBS Averaged 4.4 Million Viewers, Up 95% vs. 2020 and 21% vs. 2019TBS Wins the Night Across Cable Television 11 Times During MLB Postseason; Generates Significant Growth Across All Key DemosRecord-Setting Live Streaming Consumption on TV Everywhere PlatformsOFFICIAL PRESS RELEASENEWS PROVIDED BY Warner Bros. Discovery TBS has scored its most-watched MLB Postseason coverage since 2018. With an average of 4.4 million viewers, the network’s viewership is up 95% vs. 2020 and 21% vs. 2019. TBS won the night across cable television 11 times during the MLB Postseason and garnered growth across all key demos and platforms. Additional highlights from this year’s MLB Postseason coverage on TBS include: Most-Viewed NLCS Game 6 on Any Network in a Half-Decade TBS’s exclusive coverage of the Braves’ pennant-clinching NLCS presented by loanDepot Game 6 win is the most-viewed Braves telecast in the Atlanta market on any network since 2005, with an 18.1 HH rating. TBS’s NLCS Coverage Averages More Than Five Million Viewers 2021 MLB Postseason on TBS Produces Huge Gains Among All Key Demos Standout Performances in Local Markets Throughout the Postseason The National League Wild Card presented by Hankook Tire game telecast – St. Louis Cardinals vs. Dodgers – on TBS generated a 23.0 HH rating in St. Louis, the best local performance for an MLB game telecast on any network in the market since Game 7 of the 2016 World Series. Turner Sports Streaming Platforms Shatter All-Time Records for Consumption Bleacher Report Connects with Large Audiences Across Social and the App October ranking as B/R Walk-Off’s most engaged month since its launch on social platforms with over two million total engagements; B/R recording five million cross-platform engagements with its MLB-related content, up 43% vs. the comparable time period in 2020; MLB streams in the B/R App recording 18.9 million page views (+9% vs. 2020) and nearly 900,000 app engagements (+91% vs. 2020); Over 44 million video views on Bleacher Report and Bleacher Report Walk-Off social handles including some of the following content highlights: A fun studio visit with Major League Wiffleball A new episode of Untold Stories with Pedro Martinez The debut of the B/R Walk-Off chain A notable Charles Barkley prediction Behind-the-scenes access to series clinching celebrations Source: Nielsen Media Research, based on Live + SD through 10/26/2021, compared historically to MLB Postseason telecasts on ad supported cable networks. Online TVE Live Stream Starts, Users by Quarter Hour (rounded based on actual game time) from Conviva.
Source Warner Bros. Discovery
October 28, 2021 10:27am ET by Pressparty |