Warner Bros. Discovery Hits Highest Prime Viewership This Year

Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6

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Warner Bros. Discovery

16 April 2024 – TNT Sports' coverage of the 2024 NCAA Men's Final Four across TBS, TNT and truTV propelled Warner Bros. Discovery (WBD) to its highest share night so far this year on Saturday, April 6, with a 67 percent share of cable primetime viewing among Adults 18-49 and a 63 percent share among Adults 25-54 across ad-supported cable. In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands - including CNN, Discovery, Food Network, HGTV, Investigation Discovery, TBS, TNT, truTV, TLC, Adult Swim and OWN - secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.

The strong Saturday night performance led WBD to own the top three networks in all of television among Adults 18-49 and Adults 25-54 - TBS (#1), TNT (#2) and truTV (#3).

The 2024 NCAA Men's National Championship (TBS, TNT and truTV) on Monday, April 8, as well as 90 Day: The Single Life Tell All Part 4 (TLC), Spring Baking Championship (Food Network), Rock The Block (HGTV) and Seeking Sister Wife (TLC), helped WBD's networks dominate primetime cable viewing among Adults 18-49 with a 53 percent share and among Adults 25-54 with a 52 percent share across ad-supported cable. TBS and TNT ranked as the #1 and #2 networks in all of television among Adults 18-49 and 25-54.

Year-to-date in 2024, WBD has outperformed competitors with seven nights of more than a 50 percent share and 13 nights of more than a 40 percent share among Adults 18-49.

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About Warner Bros. Discovery

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

Source Warner Bros. Discovery