Warner Music Asia's Asiatic Records Signs Mongolian Hip-Hop Queen Mrs M
The “Daughter of Khan” is the first artist in her country to be signed to a major label
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Warner Music Asia’s regional label Asiatic Records has made its first move into Mongolia by signing Mrs M, a pioneer of the country’s lively hip-hop and RnB scene.
Mrs M is one of the country’s most popular performing rappers and a leading voice in its music industry. She represents a new generation of Mongolian artists: multilingual and multicultural, with music blending traditional Mongolian sounds with modern hip-hop beats.
Mongolia has boasted an active and vibrant rap culture for almost two decades, punching well above its weight as a small landlocked country located between China and Russia and with a population of just over 3 million.
Mrs M first took the industry by storm in 2017, with her breakout viral hit ‘Bang’ which was released worldwide. She went on to release a string of successful hits, including ‘Cash Cash’, ‘Goy Te’, and ‘Sugar Daddy’ – all of which topped the local music charts.
Mrs M is one of the flagship artists on Asiatic Record’s Asiatic.wav compilation project, a newly launched EP series which highlights Asia’s finest up-and-coming hip-hop and RnB artists. Her first release with Asiatic Records is ‘Daughter of Khan’, a collaboration with US-based hip-hop super-producer Harry Fraud, who has produced hits for major hip-hop artists including Benny The Butcher, French Montana and Wiz Khalifa.
The EP also has well-established Thai indie superstar Phum Viphurit joining forces with emerging RnB star Thomas Ng on their intimate track ‘Pills’; one of the most sought-after names in Japanese hip-hop, OZworld on ‘Cry 4 the moon’; and last but not least, Thai-Trinidadian rapper/singer-songwriter Tsunari presents ‘Cinematic’, a song about being the star of your own show and never letting anyone tell you otherwise.
Mrs M said: “I’m so happy to join Warner Music and release my songs on Asiatic Records. Mongolia has always had a great hip-hop scene. It’s a small country, but I believe our music can connect with a much wider audience. Although Genghis Khan lived over 800 years ago, we Mongolians still wear his legacy with pride and to this date he is a national icon of inspiration and hope for us; hence we are all children of Khan.”
Jonathan Serbin, Co-President of Warner Music Asia, stated: “We are delighted to announce that Mrs M will be joining the Warner Music family. Asiatic Records was launched to provide a platform for the most exciting Asian hip-hop and RnB artists, and particularly multi-lingual rappers, to help them reach markets throughout the continent and beyond. Mrs M epitomizes this special breed of musicians with unique voices who have dominated their home markets in Asia and are ready to reach beyond their borders.”
The Asiatic Records playlist Asiatic.wav volume.1, which features Mrs M’s first release with Warner Music ‘Daughter of Khan’, is now available from all major DSPs.
Source Warner Music Group
May 20, 2022 8:30am ET by Pressparty