Paul Hartnoll (Orbital) releases exclusive new track 'Heartwork' with the British Heart Foundation
Paul Hartnoll (Orbital) releases exclusive new track 'Heartwork' in association with the British Heart Foundation
OFFICIAL PRESS RELEASE
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Collaborating with Evans Cycles to support the
Marking the 10th anniversary of their Ride-to-Work scheme, Evans Cycles are pledging to get 250,000 more people commuting on bikes by 2028
Cyclists from up and down the country took part, with data from over 20,000 rides to work analysed to create a fast-paced track produced to inspire UK commuters to shun their cars, buses or tubes and ride their way to a healthier heart.
On creating 'Heartwork', Paul Hartnoll said
Adding to the experimental nature of the music, Evans Cycles has also commissioned Alex Rutterford, who has previously worked with the likes of Radiohead, to design the artwork for the single. Three exclusive vinyl pressings are being made available via auction to raise further funds for the British Heart Foundation.
Research has shown that cycling to work can cut the risk of heart disease by a staggering 46 per cent. Motivated by this, Evans Cycles is continuing its campaign first launched in 2008, by pledging to make Britain healthier and get 250,000 more Brits cycling to work by 2028. Currently, heart and circulatory diseases kill more than 150,000 people in the UK each year, but a healthier lifestyle can often reduce the risk of developing it.
Bianca O’Donnell, Head of Corporate Partnerships at the British Heart Foundation comments:
Evans Cycles also spoke to commuters in the North West of Britain, where coronary heart disease death rates are the worst in the country. They found many commuters that have switched to cycling from a less active commute, and now lead a much healthier lifestyle.
CEO of Evans Cycles Alan Fort commented on these real-life examples, and the pledge for 2028:
"We’re proud to say we have helped over 170,000 people get cycling through the scheme in its first 10 years and look forward to hitting our goal of 250,000 in the next decade”.
Notes to editors:
Sources of research:
Cycling to work can cut heart disease by 46 per cent: http://
On average, participants of the Ride-to-Work scheme save an average of £776.40 on travel each year
Case studies of cycling commuters from the North West are available for interview on request.
Source Zeitgeist Agency
May 1, 2018 2:00pm ET by Pressparty