IT’S THE GOLDEN GOO-BEER-LEE! CADBURY CREME EGG CREATES EGG-SCLUSIVE NEW BEER WITH GOOSE ISLAND

The nation’s favourite gooey chocolate egg celebrates its landmark 50th birthday with a limited-edition beer...

The Golden Goo-Beer-Lee Creme Stout

Available 11am Wednesday 3rd March 2021

OFFICIAL PRESS RELEASE


NEWS PROVIDED BY
Zeitgeist Agency

Watch Merlin Griffiths chat to Goose Island UK Head Brewer Andrew Walton BELOW

Cadbury Creme Egg and beer lovers rejoice – everyone’s favourite gooey egg is teaming up with legendary beer brewers, Goose Island, to celebrate its 50th birthday. To mark this momentous occasion, fans will have the chance to raise a glass to five delicious decades of the Cadbury Creme Egg with the egg-stra special, Golden Goo-Beer-Lee Creme Stout.

The limited-edition Golden Goo-Beer-Lee Creme Stout will be available online at www.gooseislandshop.com in packs of two for fans, strictly for those over the age of 18+, to experience from 11AM on Wednesday 3rd March 2021 until they are gooone.

Developed by Goose Island UK's Head Brewer Andrew Walton, the blend of malted barley, oats, wheat and milk sugar mirrors the rich and creamy texture of the nation’s favourite gooey chocolate egg.

The limited-edition stout is brewed with cacao nibs and vanilla beans that lift the chocolatey and creme notes for a celebratory drink that is smooth, rich and egg-cellently balanced for Cadbury Creme Egg fans to enjoy.

Raphael Capitani, Brand Manager, Cadbury Creme Egg, added: “We’re excited to announce our collaboration with Goose Island and limited-edition Golden Goo-Beer-Lee Creme Stout that is available now for all Cadbury Creme Egg lovers to try. We have always celebrated the unique and wonderful ways of enjoying a Cadbury Creme Egg and with this launch we are taking EATertainment to a whole new level. We can’t wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg!”

Andrew Walton, Head Brewer at Goose Island UK said: “With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer! We wanted to make sure that for whoever tried this beer, it would be unique and delicious. The tasty flavours of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable.”


For five delicious decades, Cadbury Creme Egg has been the nation’s favourite Easter brand – with more than 200 million Cadbury Creme Eggs sold in the UK alone every year! Fans are united by their love for the ‘goo ’but divided in the best way to eat the majestic treat. Whether you are a licker, dipper or a sharer, one thing is for sure – the Golden Goo-Beer-Lee Creme Stout will be the best drink to accompany a Cadbury Creme Egg, whichever way you eat yours!

Join the Cadbury Creme Egg Golden Goobilee celebrations and raise a glass of the Goo-Beer-Lee Creme Stout before they’re goooone for goo-d – remember they’re only available for a limited time only from 03/03/21. Age restrictions will apply. Cadbury never markets directly to any young people under the age of 18, and any promotional campaigns are aimed solely at adults.

For more information, visit www.cadbury.co.uk and join in the conversation on Twitter using @CadburyUK and @GooseIslandUK or Facebook www.facebook.co.uk/cremeegg.

CADBURY CREME EGG GOLDEN GOOBILEE FACTS

Cadbury Creme Eggs are only available from Boxing Day to Easter.

Cadbury lays 66,000 Cadbury Creme Eggs an hour and a whopping 1.5 million a day.

Over 500 million Creme Eggs are made every year, one third of which are sold overseas.

If all the Creme Eggs made in a year were laid from end to end, it would stretch from Bournville to Sydney, Australia.

The Cadbury Creme Egg we know and love today first appeared in 1971

About

About Goose Island

Established in Chicago in 1988, Goose Island is known for award winning, expertly crafted beers. From flagship brews like the award-winning Goose IPA to Bourbon County Brand Stout, Goose Island endeavours to brew beers worthy of conversations, debates and celebrations – we don’t need to be the only beer you drink, we just want to be the best.

About Cadbury

For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.

March 2, 2021 5:26am ET by Pressparty  

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