Prime Society Share Must-Hear New Single “Coffin”

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Best New Music

Prime Society, the dynamic musical ensemble that seamlessly fuse rap, R&B, soul, funk and pop, have shared their latest single, "Coffin". Originally formed in 2021 as a rap group in Phoenix, Arizona, Prime Society have evolved into a genre-blending band that pushes the boundaries of musical expression.

Comprising Juanton Soup on keys, Infin8 as the charismatic emcee, Shyheim on vocals and visual art, and J. Reid on bass, Prime Society draw inspiration from their diverse talents and shared church upbringing. The serendipitous meeting of brothers J. Reid and Infin8 with Shy at Arizona State University, along with the revelation that Juanton was J. Reid's neighbour, solidified the formation of the group.

Transitioning from their roots in rap, Prime Society's melodic R&B-inspired approach gained recognition with their breakout album, The World Is Yours, featuring the single "Paradise", which reached an impressive #2 on the DRT internet radio charts. Renowned for their electrifying live performances, including a memorable set at the 2022 Burning Man Festival, the band have set their sights on achieving the highest success in the music industry.

With "Coffin", Prime Society invite listeners to embrace the present moment and resist the urge to dwell on life's minutiae. The track's infectious groove and thought-provoking lyrics will resonate with fans of artists such as Childish Gambino, Anderson .Paak, Maroon 5 and Bruno Mars, showcasing the band's versatility and artistic vision.

Reflecting on the release of "Coffin", Prime Society share, “Don't waste your life overthinking the little things... or anything. We created this track from a jam session at ‘The Dojo’. The main progression was spontaneously made by J and Juan, and then Shy started to hum the lyrics. We've worked on ‘Coffin’ since 2022, recording seven different renditions before settling on this version you hear today.” “Coffin” is available to buy/stream now on all platforms: https://primesociety.lnk.to/Coffin.

March 26, 2024 10:51am ET by Best New Music  

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