After closing 2021 with a critically acclaimed sold-out  UK tour, synth-pop pioneers Soft Cell  take another big step towards the release of their eagerly anticipated fifth studio album  'Happiness Not Included'  on May  6, sharing new single "Purple Zone", a new collaboration with  Pet Shop Boys. 

Commenting on the collaboration, Marc Almond  says, "Working with the  Pet Shop Boys  was a pleasure, and this track is the perfect combination of us and them."

Pet Shop Boys  added,  "We are thrilled to collaborate with such an inspirational duo as  Soft Cell  on this gorgeous song."

The track is accompanied by a music video  featuring  both bands, directed by  Yassa Khan,  and filmed in London earlier this year.

Ahead of the duo’s first new album in over 20 years, Soft Cell signed a brand new deal with BMG. The deal also extended BMG's fruitful partnership with Marc Almond, having released his previous solo album Chaos and a Dancing Star in January 2020.

With 25 million sales, six UK Top 10 singles, and a BRIT Award to their name, Soft Cell are one of British music’s most visionary bands. They have cast a huge influence over music culture ever since they joined the scene, most recently demonstrated by Jamie Jones’ remix of the era-defining smash  ‘Tainted Love’.