Ivor Novello-Nominated Singer-Songwriter Elina Unveils Highly-Anticipated Debut Album

Elina - ‘Whatever Happens Now’ 27th October

“With a voice that will give you goosebumps, Elina is well on her way to establishing herself next to the biggest names in pop.” - Wonderland “… her work is already recognised throughout the music industry. A stunning pop talent…” - CLASH “… once again proves herself to be a talented pop songwriter who is completely in control of her craft.” - The Line of Best Fit

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Swedish singer-songwriter and celebrated Ivor Novello nominee, Elina, is ready to captivate audiences worldwide with her highly anticipated debut album, ‘Whatever Happens Now’, set for release on October 27th via Nettwerk Music, accompanied by the lead single of title-track. Within this album, Elina’s signature blend of melancholic warmth takes on darker, grander, new depths, weaving delicate piano melodies into the embrace of sweeping, full-band arrangements.

Written throughout the pandemic with two close friends, ‘Whatever Happens Now’ was a therapeutic experience that helped Elina process and overcome challenges faced at the time, both in her personal and professional lives. The album boasts an array of unforgettable singles, including ‘I Should’ve Danced More’, a gentle reminder that life is short and is happening for us right now. ‘Apologize’, the seed from the entire album—a breath of fresh air, sung out of both desperation, anger, sadness, and most of all relief—is about the realisation that you have to stop living your life for somebody else.

‘Sweet Night’ draws inspiration from the enchanting, unique, and creative landscapes of Sweden's summertime that surround Elina, infusing her music with a vivid and evocative sense of place. Meanwhile, ‘I Don't Know Love’ delves into the complexities of human relationships, painting a vivid portrait of the bittersweet struggles that accompany the pursuit of love and about the desperation and hopelessness people can experience in the search for it.

Going on to talk about her forthcoming album, Elina shares that it “… is about closing a chapter. Over the past several years, I’ve learned a lot about acceptance and letting go of resistance. There’s this glimpse of hope and peace to these new songs, which I think comes from a lot of positive change within.”

Nurtured in a small Swedish village embraced by serene Scandinavian forests, she derives her boundless energy from this idyllic setting. Her artistic journey is influenced by the rich tapestry of ‘60s and ‘70s pop-culture icons, including the likes of Joni Mitchell and The Mamas & The Papas, while also drawing inspiration from the evocative contemporary soundscapes crafted by bands like The Paper Kites. These diverse influences converge to shape her unique musical expression, weaving a captivating narrative that resonates with audiences worldwide.

Elina's musical talent has garnered widespread acclaim, earning praise from influential tastemakers such as Wonderland, CLASH, The Line of Best Fit, Notion, EARMILK, Noctis, and When the Horn Blows. Her remarkable second single, ‘Here With Me’, even secured a notable sync on the US network show The Bold Type. Since her debut five years ago, Elina's music has consistently graced the top charts on The Hype Machine while amassing a devoted global fanbase of 1.3 million monthly listeners that have streamed her music well over 300 million times.

Elina launched her artist career in April 2018, but her rise to celestial glory began as a songwriter, having co-written the multi-platinum 2016 single ‘Sexual’ for NEIKED and having penned songs for Zara Larsson, Astrid S, Maroon 5, and SZA, amongst others. As a testament to the strength of her songwriting, Elina has been adorned with nominations for several awards in her native Sweden, including nominations at the prestigious Denniz Pop Awards in 2015 and 2018, and in 2017 she claimed the title of ‘Song of the Year’ at the Swedish Publishing Awards.

October 31, 2023 10:32am ET by Fifth Element PR  

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