Kartel Music Group and newly rebranded agency arm, Kartel Agency has promoted Head Of Promotions Tom Poole to Director, Promotions.

Kartel Agency comprises of Heather Swaine (Managing Director), Tom Poole (Director of Promotions), Abi White (Head of Dance & Electronic Promotions), Angela Owen (Senior Publicist), Jazz Hodge (Senior Promotions Manager), Billie Webster (Senior Digital Marketing & Audience Manager) and Jono Das (Creative Director).

Tom Poole says, “I’m honoured to continue my journey with Kartel and become a Director at the company. We have an unbelievably talented team at Kartel Agency, with the tools and ability to tackle almost any project and our diverse roster really showcases that.”

The Kartel Agency roster includes acts such as Albin Lee Meldau, Bad Nerves, Cherise, Cheat Codes, Chromeo, Michael Bolton, Martin Luke Brown, Roy Davis Jr, Liz Lawrence, Melin Melyn, Samuel Kerridge, L E M F R E C K, Kat Von D, THE DRIVER ERA and many more.

Kartel Agency is a full service marketing agency created by the team at Kartel Music Group to serve the music and entertainment industries.

Services include all forms of marketing, communications and campaign strategy; Global Publicity, Radio Promotions, Digital Strategy, Social Media, Advertising and Creative Services.

The recent rebrand and launch of the Kartel Agency standalonewebsite comes at a time where as a team we feel there is a growing need to support artists as they navigate the increasingly complex media landscape. The agency team provides hybrid campaigns across all communication forms and understands the importance of building an engaging narrative to help build artist communities.

Tom comments,“The growth of the agency since I joined in 2018 has been steep - not only in personnel and depth of roster but also in service offering and capability. We have to constantly evolve in promotions and adapt to the ever changing landscape. Having the option to call on expertise across our service offering and integrate them all into one promotional campaign is proving invaluable to artist and track growth.”

Heather Swaine comments, “The agency has seen a huge growth in 2023 and Tom has been one of the big driving forces behind this - his promotion to Director is thoroughly well deserved. As a team, we’re now looking ahead into 2024, continuing to grow and diversify our roster, with specialists in the team across multiple genres, and putting more emphasis on hybrid campaigns across all forms of marketing and communication.”

Charles Kirby-Welch, Kartel Music Group’s Founder and CEO comments, "Kartel Agency teams’ expertise across traditional publicity, radio plugging, social media and content creation means we are well poised to support the challenges artists face in navigating today's media landscape." He continues, “In 2024, the value of music PR is perhaps more significant than ever due to the fast-changing landscape of the music and media industries.The importance of narrative across these platforms cannot be overstated. A music publicist plays a vital role in helping an artist to articulate their narrative across all media platforms.” Read more from Charles on this topic in his article ‘Hybrid Campaigns: A New Wave in Music Promotions’ below.

Kartel Agency is strategically positioned to cater to the demands of the growing independent artist sector as well as label partners of all shape and size looking to outsource additional capability. The notable rise of DIY artists and the ever-changing media landscape underscores the need for a commercially attuned approach to music marketing.