Paloma Faith Becomes First Artist to Launch Premium Content for Alexa Skill


Sony Music

• First Sony Music artist to launch premium content for Alexa skill
• ‘Paloma’s Bedtime’ to utilise ‘In-Skill Purchasing’ for new premium stories narrated by Faith designed to help send children off to sleep
• New skill launched by 4th Floor Creative, Sony Music UK’s creative and strategy hub, in partnership with RCA Records UK
• Download “Paloma’s Bedtime” Alexa skill here:

Double Platinum and BRIT Award-winning artist Paloma Faith has expanded her pioneering Alexa skill ‘Paloma’s Bedtime’ to include Amazon’s new ‘In-Skill Purchasing’ (ISP) technology, which allows users to purchase premium content through their device.

The skill offers parents a host of stories, lullabies, sleep sounds and goodnight messages read by Faith designed to help send their children off to sleep. ‘In-Skill Purchasing’ will now also enable parents to purchase newly added narrations of two classic children’s stories — ‘The Three Little Pigs’ and ‘The Tale of Mrs Tiggy Winkle’ — for £1.99 directly through their voice assistant.

An additional new story, ‘Alice’s Adventures in Wonderland’, has been included as a free taster of the skill’s new premium content. The introduction of In-Skill Purchasing is a step in testing new commercial applications of the technology, with the update also including re-recordings of the skill’s navigation to streamline the available options based on user feedback.

Launched by Sony Music UK’s creative and strategy hub 4th Floor Creative in partnership with RCA Records UK, Faith became the first artist to create an Alexa skill upon the initial release of ‘Paloma’s Bedtime’ in 2018. The newly updated skill still features all of its most popular features, including Paloma’s audio recordings of Roald Dahl's ‘Revolting Rhymes’ and an acoustic version of 'Lullaby', which peaked at #7 in the UK singles chart.

On the skill’s expansion, Paloma said: “I know too well how hard it can be being torn between work and kids or kids and other kids and so I’ve decided to take some of the strain off and read your kids bedtime stories to them for you. Heck, I may even use it myself and sneak out for a wine, who knows! Anyway, hope it helps, love Paloma x”

Lauren Fitzgerald, Senior Digital Marketing Manager at RCA Records UK adds: “Following the success of Paloma’s Bedtime, we’re really excited to be bringing new content to the skill which we hope will continue to delight fans and offer parents continued support in sending their little ones off to sleep”

‘Paloma’s Bedtime’ is available in India, Canada, Australia, US and UK. In-Skill Purchasing is available for users in the US and UK only.

Source Sony Music

June 9, 2021 4:00am ET by Pressparty  

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