Kontraband teams up with the George Michael Estate for global merchandise deal
OFFICIAL PRESS RELEASE
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Kontraband, Sony Music Entertainment UK's full-service merchandise company today announced an exclusive global deal with the George Michael Estate, for the rights to design and distribute exclusive George Michael merchandise globally.
This deal expands on the Estate's existing partnership with Sony Music UK and the deal marks the first authentic and exclusive merchandise deal with the George Michael brand since 2011.
Created in partnership with George Michael's Estate, Kontraband will develop and distribute the new line of merchandise products utilising the George Michael brand, on a worldwide basis. It will feature original and bespoke products including limited edition prints, flasks, stationery, apparel and limited-edition figurines, plus special items by guest fashion designers.
The George Michael Estate says: "We are delighted to collaborate with the team at Kontraband to curate an exciting collection that creatively sets the bar and offers George's loyal and new fans a unique range of merchandise he would be proud of".
Nicola Tuer [COO, Sony Music UK & Ireland] says: "It's an honour to be able to continue George's incredible legacy. This partnership is an opportunity to remind fans of his cultural influence, boundless creativity and what a truly phenomenal artist he was."
Elliot Taylor [General Manager, Kontraband] says: "We are thrilled to be launching a brand-new selection of products showcasing the legacy of George and giving fans the overdue opportunity to own much anticipated official merchandise"
Sony Music Entertainment UK announced the acquisition of British merchandise company Kontraband in September 2019, to strengthen their presence in this growing area of the music business. Since the acquisition, Kontraband has collaborated with Sony Music's labels and worked on successful merchandise partnerships with artists including Nick Cave, Declan McKenna, Kylie and Nothing But Thieves.
Source Sony Music
June 21, 2021 8:00am ET by Pressparty