QUEEN IMMERSIVE STORE TO OPEN ON CARNABY STREET TO CELEBRATE FIVE DECADES OF MUSIC
OFFICIAL PRESS RELEASE
NEWS PROVIDED BY
Universal Music Canada
In celebration of five decades in music, one of the world’s most iconic bands, Queen, will feature in a dedicated experiential pop-up shop on Carnaby Street opening later this month.
The Shop, ‘Queen The Greatest’ will open on Tuesday 28th September 2021 until January 2022 with a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have a theme; Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.
The ‘Queen The Greatest’ store will take visitors on a journey over 2 floors, from 70s thrift store (Freddie and Roger had a stall in Kensington Market), 80s iconic live performances and tours, 90s record store, 00s DVD homage through to 2010s tech concepts.
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the band. The store includes an exciting apparel collection including exclusive collaborations from a host of fashion brands including Champion, Wrangler and Johnny Hoxton jewellery.
The Champion collection features unisex T-shirts and sweatshirts, with a nod to the fashion brand’s heritage. Denim pieces from Wrangler, some adorned with iconic song titles, sit alongside solid gold and silver jewellery from British jewellery designer Jonny Hoxton, known for his tongue in cheek jewellery that fill the sweet spot between traditional craftsmanship and underground pop culture.
The proceeds from an exclusive Freddie Mercury T-shirt will go to the Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and Jim Beach in memory of Freddie Mercury and raises vital funds and awareness for HIV/Aids.
MUSIC MONTH - OCTOBER
ART & DESIGN MONTH - NOVEMBER
MAGIC MONTH - DECEMBER
David Boyne, MD, Bravado said:
Queen The Greatest - 57 Carnaby Street, London, W1
Limited Edition Vinyl Releases
Gifting & Accessories
About Mercury Phoenix Trust
The Mercury Phoenix Trust was founded by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer FREDDIE MERCURY who died in 1991 from AIDS.
The Trust has given away over 16 million dollars in his name and funded over 700 projects in the global battle against HIV/AIDS - the way to combat this disease is through knowledge. The projects we fund are spread across the globe and in total we have now given to projects in 57 countries – wherever we can help, we do.
The Mercury Phoenix Trust - Fighting AIDS Worldwide - www.mercuryphoenixtrust.com
Source Universal Music Canada
September 17, 2021 1:00am ET by Pressparty